Warren, MI — December 20, 2011 — Consumers Energy, one of the nation’s largest electric and natural gas utilities, has engaged Campbell Ewald to provide marketing and communications expertise for the company’s customer engagement initiative.

“We selected Campbell Ewald based on its strategic strengths, creativity and collaborative approach to increasing customer awareness and understanding of our brand,” said Pramada Reddy, Consumers Energy’s executive director of strategy communications.

"With our 125-year history, we have a huge commitment to Michigan and the 6.8 million people we serve. We will work closely with Campbell Ewald to develop and implement marketing and advertising strategies designed to build a closer relationship with our customers and communicate the full value of the products and services we provide."

Campbell Ewald’s first task will be to assess customer attitudes and perception of the full breadth of products and services that Consumers Energy provides. The overall goal of the marketing communications efforts will be to raise brand perception and understanding of the products and services provided to the utility’s customers in Michigan. First work is expected to break in fall 2012.

“We are proud to add Consumers Energy to our portfolio of clients that provide such vital services to families and businesses in Michigan,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “We look forward to developing strategies and work that will elevate the recognition of what the company offers customers and what it does for communities throughout the state of Michigan.”

About Consumers Energy
Consumers Energy, the principal subsidiary of CMS Energy (NYSE: CMS), provides natural gas and electricity to nearly 6.8 million of Michigan’s 10 million residents in all 68 Lower Peninsula counties.

About Campbell Ewald
Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.

Detroit’s very own Santa Claus, Myron Benford, has been spreading holiday cheer to less-fortunate children for the past 44-years on his “sleigh” created out of a 1992 Dodge Caravan. This year, Campbell Ewald helped Santa by filling his sleigh with toys and first aid kits as well as featuring his amazing act of kindness in our annual holiday card.  See the story at webelieve.c-e.com.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Navy, and the United States Postal Service.

Warren, MI — December 8, 2011 — USA.gov, the U.S. government’s official web portal is launching a new PSA campaign that communicates to consumers the depth and breadth of useful information on the USA.gov website. The work, created by marketing communications company Campbell Ewald, leverages a unique, creative perspective to help readers conceptualize the relevancy of the information and how it can be applied in everyday situations.

“Whether you’re signing up for Social Security, applying for student aid, dealing with a consumer problem or a thousand other things you can think of, we created USA.gov to be the one place you can trust to connect you with the information you need from the government to help you navigate daily life,” said Bev Godwin, Director of the U.S. General Services Administration’s Federal Citizen Information Center, home of USA.gov.

An infographic ad which will run in print and out-of-home features a large magnifying glass exclaiming “We’ve got the stuff you’ve been searching for all your life” and communicates the diverse sections of USA.gov in a manageable and easy-to-read web like format. Readers are directed to USA.gov and its social media channels to experience and engage with a multitude of government information.

The campaign also includes an innovative online banner that delivers the top four most-searched topics in real time on USA.gov. Powered by the actual search tool on the USA.gov website, the banner brings USA.gov to the reader in a fresh, interactive way.

“We’re creating a streamlined message as it relates to the breadth and depth of the information USA.gov provides and the services it offers,” said Mark Simon, chief creative officer of Campbell Ewald. “The work is highly integrated and purposeful, communicating to a broad audience a simple message: USA.gov gives you relevant and trustworthy government information when and where you need it.”

Print PSAs will run nationally in MNI’s network of magazines, such as Sports Illustrated, TIME, The Week, Parents and Forbes. Online banners will run on ten online media networks nationally, and out-of-home will run in Chicago and Washington, D.C. Previously aired TV and radio will support the new campaign elements.

Campbell Ewald has been USA.gov's agency of record since 2003. 

About USA.gov

 As the U.S. government's official web portal, USA.gov makes it easy to get information from the government online or by mobile device. Search by topic or keyword; browse FAQs, email or webchat to connect with government information, benefits and services. It serves as the catalyst for a growing electronic government, helping people get the information they need when, where and how they want to receive it. USA.gov is managed by the Federal Citizen Information Center, part of the U.S. General Services Administration’s Office of Citizen Services and Innovative Technologies.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications company that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of The Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, LA INC., Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Los Angeles, CA – LA INC., a nonprofit organization with the mission to promote tourism to Los Angeles, has named Campbell Ewald (CE) as their agency of record. Chief Marketing Officer of LA INC., Don Skeoch, made the announcement. 

“Campbell Ewald’s ability to develop creative solutions to complex business decisions with proven marketing strategies will play a key role in strengthening the marketing efforts for Los Angeles tourism,” said Skeoch. “The Agency’s successful client track record with campaigns such as ‘Thrive” for Kaiser Permanente led us to our decision.” 

Campbell Ewald will be responsible for the strategy, creative development, media planning/buying and execution of the first-ever global branding and advertising campaign for Los Angeles tourism. The campaign’s goal is to increase the amount of both business and leisure travel to Los Angeles, and will target U.S. markets as well as business planners and travel agents in key markets such as the U.K., Canada, Australia, Japan and China as well as emerging international markets.

“Los Angeles is a world-class city that has so much to offer travelers,” said Campbell Ewald Managing Director, Angela Zepeda. “We look forward to building the Los Angeles tourism brand and making this City a premier travel destination.” The first campaign is planned to launch in second quarter 2012.

About LA INC.

LA INC., a private, nonprofit 501(c)(6) business association, is the driving force behind marketing Los Angeles as a destination for leisure travelers as well as meetings and conventions. Los Angeles is among the nation's top visitor destinations, attracting more than 25 million annual visitors. Los Angeles is one of the world's most popular travel destinations, ranking as the second most visited city in the U.S. for international travelers, and among the top five most visited cities by residents of the United States.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying.

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

Warren, MI — Campbell Ewald (CE) is celebrating its centennial anniversary by creating CE CITY — Creatively Inspiring Talented Youth. The agency is donating time and talent with an initiative that underscores its historical commitment to giving back to the community by supporting the next generation of creative talent. CE CITY consists of the CE CITY Panel; CE CITY Workshop at the College for Creative Studies; the Mac Shack, a Mac computer lab at YouthVille Detroit; and an annual scholarship to attend the College for Creative Studies.

“The vibrant, talented youth of Detroit are the future of the creative industry,” said Bill Ludwig, chairman and CEO of Campbell Ewald. “CE CITY will ignite, build and support this new generation by providing awareness and educational opportunities as well as tools, mentoring and hands-on learning to further develop their creative talents.”

Campbell Ewald has partnered with two Detroit organizations — the College for Creative Studies (CCS) and YouthVille Detroit — who share the same passion to cultivate and nurture future creative talent.

The CE CITY Panel — a symposium for high school students to learn about the educational and career opportunities in creative-related fields, such as advertising, will kick off the CE CITY initiative on November 29, 2011. WDIV-TV’s meteorologist Andrew Humphrey will moderate the event, and panelists will share insights about experiences as well as answer questions.

The event will take place at the A. Alfred Taubman Center for Design Education, General Motors Auditorium at CCS, 460 West Baltimore, Detroit, MI 48202. Doors will open at 4:30 p.m., with the panel discussion beginning at 5 p.m. and concluding with a reception to allow students to network with the panelists. 

The CE CITY Workshop will take place at CCS during their 2012 winter semester. Campbell Ewald and CCS will provide high school students with hands-on learning opportunities and mentoring as they develop creative solutions addressing real marketing challenges. Applications for the Workshop will be available in February.

CE CITY Scholarship — an annual scholarship for one talented student to attend CCS will be available through the generous support of Campbell Ewald. 

“Partnering with Campbell Ewald allows us to bridge the gap between education and real-life experience,” said Mark Zapico, associate professor and chair of the advertising department, College for Creative Studies. “Our collaborative efforts will allow us to foster student development on a deeper level.”

Campbell Ewald and its employees will also fund the Mac Shack, a Mac lab at YouthVille Detroit that will provide tools for students to explore creative talent in digital media arts. YouthVille Detroit is an after-school “safe space” for 11-to-19 year-olds.

“The resources and commitment Campbell Ewald has donated supports our mission of developing today’s youth and helping shape Detroit’s future,” said Judith Jackson, president and CEO of YouthVille. “The new Mac Shack will allow our students to further explore their creative talents in ways that would not have been possible before.”

For more information, please visit CE CITY's Facebook page.

About Campbell Ewald

Campbell Ewald is a collaborative marketing communications agency that provides clients game-changing solutions. As one of the nation’s largest communications brands, Campbell Ewald is made up of a collective of thought leaders with innovative capabilities both traditional and specialized, including advertising; insights and solutions planning; integrated content strategy and development; social, relationship, retail and experiential marketing; interactive/digital; and strategic media planning and buying. 

Campbell Ewald has offices in Detroit, Los Angeles, San Antonio, Miami and Washington, D.C. A part of the Interpublic Group of Companies (NYSE:IPG), Campbell Ewald partners with a score of national brands, including Alltel Wireless, Carrier, Chicken of the Sea, General Motors, Ghirardelli, Kaiser Permanente, Olympic Paints and Stains, OnStar, USAA, the United States Environmental Protection Agency, the United States Mint, the United States Navy, and the United States Postal Service.

About the College for Creative Studies

The College for Creative Studies, one of the nation’s leading art education institutions, provides a dynamic learning environment where students explore issues of art and design, while preparing for careers in the professional world. In addition, we offer non-credit courses in the visual arts through our Continuing Education programs and provide opportunities for youth through Community Arts Partnerships.

About YouthVille Detroit

YouthVille Detroit is a non-profit organization dedicated to enhancing the lives of youth and fostering positive youth development in Detroit and surrounding communities.  Founded in 1999 as a 501(c)(3) nonprofit organization, YouthVille Detroit’s mission is to benefit youth by facilitating effective partnerships.  In 2005, YouthVille Detroit opened a 75,000 square-foot building in Detroit’s New Center area.  Since then, the organization has served over 7,500 youth ages 11-19. 

YouthVille Detroit provides safe space, broad opportunities and support, and structured activities so young people can learn new skills, develop positive peer relationships and interact with caring adults.  Programming is offered during out-of-school hours within the core areas of educational enrichment and career development; leadership development and community service; digital media arts and technology; cultural arts; and prevention and healthy life skills.  Activities include homework assistance, college prep, television and video production, fashion design, graphic design, ceramics, broadcast journalism, fitness, robotics and more.  The organization serves about 200 metro Detroit area youth on a daily basis.