Deutsch Los Angeles, United States Full Service

Deutsch Creative Work

Title "Marcus Meets Kevin"
Agency Deutsch
Production Company Imperial Woodpecker
Campaign make.believe
Advertiser Sony
Brand Sony Playstation 3
Date of First Broadcast/Publication 6/2010
Product PSP
Business Sector Video Games/Consoles

Step Your Game Up.
Kevin Butler might be the official voice of PlayStation, but he’s not the only man representing the brand. Scattered across the world on blogs, message boards and Facebook pages, there are countless legions of the PlayStation faithful who sing the praises of the brand each and every day. But there is one voice that rings out, rising above them all.
Meet Marcus Rivers, the undisputed and unsanctioned mouthpiece of the PSP nation. He’s brash, fast-talking, trash-talking and always looking to stir it up with anyone who doesn’t have a PSP in their hand.

Tagline make.believe
Media Type Television
Length30 seconds
Market United States
Editing Company Beast
Post Production Company 3
Audio Post Production Beacon Street
Associate Creative Director Mr. JD Jurentkuff
Associate Creative Director Mr. David Zorn
Art Director Mr. David Zorn
Group Creative Director Mr. Jason Elm
Group Creative Director Mr. Michael Bryce
Chief Creative Officer Mr. Eric Hirshberg
Copywriter Mr. JD Jurentkuff
Director Mr. Stacy Wall

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