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Deutsch Creative Work

Title "Poptopia by Pop Secret"
Agency Deutsch
Campaign Pop Secret Labs
Advertiser Diamond Foods, Inc.
Brand Pop Secret
Business Sector Potato Chips, Crisps & Crackers

Popcorn is fun, so Pop Secret made a mobile game out of it. Poptopia is a strange and delicious land where popcorn kernels dream of being perfectly popped and fed to The Almighty Mouth God.


During the game, popcorn kernels fly across the screen and begin to change color indicating the perfect time to pop them. Earn points by tapping the kernels perfectly and feeding The Almighty Mouth God. If you take too long, the kernels burn and the Mouth gets upset. Don’t forget to look for special power ups that will help you along the way.

Media Type Web Film
Length37 seconds
Market United States
More Information
Production Company UNIT9
Music Company / Composer The Hit House
Executive Creative Director Mr. Mathias Appelblad
Creative Director Mr. Cliff Leicht
Creative Director Mr. David DeRoma
Group Creative Director Mr. Jason Elm
Copywriter Mr. Kevin Martin
Designer Ms. Laura Carpenter
Digital Design Director Ms. Pelun Chen
User Experience Director Mr. Arshad Samplewala
Executive Creative Technology Director Mr. Trevor O'Brien
Creative Technology Director Mr. Brian Jeremy
Director of Integrated Production Mr. Vic Palumbo
Group Account Director Mr. Alex Schneider
Account Director Mr. Mark Yee
Account Executive Ms. Lisa Wong

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