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Deutsch Creative Work

Title "Light it UP"
Agency Deutsch
Production Company Smuggler
Editing Company Union Editorial
Special Effects / VFX A52 Visual Effects
Campaign 7 x 7UP
Advertiser Dr Pepper Snapple Group Inc.
Brand 7UP
Date of First Broadcast/Publication 3/2014
Business Sector Soft Drinks, Tonics
Media Type Television
Length30 seconds
Market United States
Soundtrack All It Takes (Let’s Go) feat. Iconopop
Post Production The Mill LA
Audio Post Production Lime Studios
Editing Company Circus
Music Tiësto
Executive Creative Director Mr. Brett Craig
Associate Creative Director Mr. Erick Mangali
Associate Creative Director Mr. Ryan Lehr
Art Director Mr. Erick Mangali
Chief Creative Officer Mr. Pete Favat
Copywriter Mr. Ryan Lehr
Copywriter Mr. Armando Samuels
Director Mr. Samir Malal
Agency Executive Producer Ms. Lisa K. Johnson
Integrated Creative Director Mr. Xavier Teo
Director of Integrated Production Mr. Vic Palumbo

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