Deutsch Los Angeles, United States Full Service

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Deutsch Creative Work

Title "The New VW.com"
Agency Deutsch
Campaign Das Auto
Advertiser Volkswagen
Brand Volkswagen
Business Sector Cars
LanguageEnglish
Story

The new VW.com, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better.

Most car sites, including the old VW.com, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos.

Philosophy

The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.

Tagline Das Auto.
Media Type Web Site
Length100 seconds
Market United States
More Information http://www.vw.com/find-match/
Executive Creative Director Mr. Mathias Appelblad
Associate Creative Director Mr. Scott Clark
Art Director Mr. Christian Laniosz
Art Director Ms. Lauren Perlow
Group Creative Director Mr. David Kim
Copywriter Mr. Benjamin Becker
Digital Strategist Mr. Stuart Foster
Digital Design Director Ms. Pelun Chen

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