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Volkswagen - "The New VW.com" - Deutsch LA

  • The New VW.com
  • Volkswagen
  • Volkswagen
  • Deutsch LA
  • United States
  • Das Auto
Product CategoryCars
More Informationhttp://www.vw.com/find-match/
MarketUnited States
LanguageEnglish
Media TypeWeb Site
Length100 Seconds
Mathias Appelblad
Scott Clark
Christian Laniosz
Lauren Perlow
David Kim
Benjamin Becker
Digital Strategist Stuart Foster
Digital Design Director Pelun Chen
Das Auto.

Story

The new VW.com, built by Deutsch LA. It's like a dating site, except it's for cars. And it's better.

Most car sites, including the old VW.com, are glorified car brochures. They don't help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don't work for for shoppers who are used to e-commerce sites like Amazon and Zappos.

Concept

The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.