Deutsch LA, Los Angeles Follow Update

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  • Los Angeles, California 90066
  • United States
  • Phone: (+1) 310 862-3000
  • Fax: (+1) 310 862-3100

Volkswagen - "The New" - Deutsch LA

  • The New
  • Volkswagen
  • Volkswagen
  • Deutsch LA
  • United States
  • Das Auto
Product CategoryCars
More Information
MarketUnited States
Media TypeWeb Site
Length100 Seconds
Executive Creative Director Mathias Appelblad
Associate Creative Director Scott Clark
Art Director Christian Laniosz
Art Director Lauren Perlow
Group Creative Director David Kim
Copywriter Benjamin Becker
Digital Strategist Stuart Foster
Digital Design Director Pelun Chen
Das Auto.


The new, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better.

Most car sites, including the old, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos.


The new takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.