May 8, 2012—Deutsch LA has hired long-time TBWA/Chiat/Day creative Brett Craig as EVP and Group Creative Director for Dr Pepper and Snapple. Craig was most recently Chiat's group creative director for Call of Duty, Tostitos, and Pepsi.
"Brett is a major talent who has worked on and led some of the world's great brands, from Pepsi to Frito-Lay, Nissan and Activision,” says Mark Hunter, Deutsch LA Partner and Chief Creative Officer. "He is a creative's creative with tremendous passion for the work and very high standards. Couple that with his brilliant personal skills and you've got the whole package."
Brett Craig started his career at TBWA/Chiat/Day in 2000. In his 12 years there, he created work for Sirius XM Satellite Radio, Energizer, Ballpark Franks and Nissan, eventually rising to Creative Director on Sony Playstation. Recent spots include "Forever Young featuring Bob Dylan and Will.i.am" for Pepsi (http://www.youtube.com/watch?v=tLfrdRgpKfI ), and "There's A Soldier in All of Us" for Call of Duty. ( http://www.youtube.com/watch?v=Pblj3JHF-Jo )
"Deutsch is building something special here in LA, both creatively and culturally," Brett says. "They have a lot of momentum and I'm excited to be a part of it."