August 9, 2012—Deutsch LA has named Deutsch veteran Jeff White to be its new SVP, Director of Business Development.
Jeff has been with Deutsch LA for almost 13 years, and has built a reputation for entrepreneurship and the ability to merge excellent creative with business strategy. This combination of experience and passion led Jeff to his newest post, where he will be responsible for continuing to drive Deutsch LA's incredible track record of developing new business opportunities.
“We wanted someone who loves to chase new business and understands why Deutsch LA has been so successful in landing great brands,” says Deutsch LA CEO Michael Sheldon. “It didn’t take us long to realize we had the right candidate within our own walls.”
He has been a key player in dozens of pitches over the years. After joining Deutsch LA as an Account Executive, Jeff has helped launch, influence and build brands for companies such as Coors Brewing Company, the “Happy Cows” of California, DIRECTV, and Diamond Foods.
“This new opportunity feels like such a great next step for me,” Jeff says. “I love meeting new people, I love building things, I love advertising, and I love the folks at Deutsch LA. Being able to combine all of these passions into one job is really exciting.”
Jeff and his wife Jill recently celebrated the first birthday of their daughter Jameson. Their dog Gus is still curious about what all the commotion is about.