Deutsch Los Angeles, United States Full Service

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Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 1997

Employees: 460

Awards: 55

Creative Work: 183

Clients: 14


Contact

5454 Beethoven Street
Los Angeles California 90066
United States
Phone: (+1) 310 862-3000

Kim Getty

Kim Getty

Partner, Director of Account Management
Mike Sheldon

Mike Sheldon

Chief Executive Officer

Vic Palumbo

Partner, Director of Integrated Production
Jeff White

Jeff White

SVP, Director of Business Development
Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning

Founded in: 1997

Employees: 460

Awards: 55

Creative Work: 183

Clients: 14

Deutsch

5454 Beethoven Street
Los Angeles California 90066
United States
Phone: (+1) 310 862-3000

Kim Getty

Kim Getty

Partner, Director of Account Management
Mike Sheldon

Mike Sheldon

Chief Executive Officer

Vic Palumbo

Partner, Director of Integrated Production
Jeff White

Jeff White

SVP, Director of Business Development

Zillow Names Deutsch LA as Agency of Record

September 19, 2012

September 18, 2012—Deutsch LA today announced that it has been named agency of record for Zillow, the leading real estate information marketplace. Zillow began advertising on television this week for the first time in its six-year history, with a commercial created by Deutsch LA.

“We've built a strong brand and large traffic base over our short life from great products, PR and word of mouth, and now we're ready to learn how offline advertising can impact our growth and introduce the Zillow brand to even more people,” says Amy Bohutinsky, Zillow Chief Marketing Officer. “Because this is our first foray into offline advertising, we wanted an agency with a strong creative legacy and a proven track record in building brands people love.”

“The ideal client for us is one with a strong brand identity, a big future ahead of it, and great people that we love to work with,” says Michael Sheldon, CEO of Deutsch LA. “Zillow has all three of those things going for it.”

Zillow and Deutsch LA also unveiled their first commercial together, an emotional yet data-oriented television spot called “Find Your Way Home.” The commercial portrays Zillow as a modern house hunting tool that empowers home buyers with data and local insight early in the shopping process. The spot can be viewed at Zillow.com/tv.

Deutsch LA will handle all creative, account planning and media planning responsibilities for Zillow. The advertisement is running nationally and in select test markets this fall.