Pam has more than 15 years of interactive advertising experience. In her role at Google, she built a crack team of video and interactive producers for both advertising campaigns and product innovation projects.

Prior to the Creative Lab, Pam was the Director of Digital Production at JWT, and a member of the Board of Directors for the NY office, where she worked in a strategic capacity to grow digital revenue and capabilities. Pam was responsible for the digital excellence of over 30 accounts while at JWT.

Before JWT, Pam worked at CP+B as VP/Executive Integrated Producer where she was part of the team that won the Titianium Lion for Twelpforce. She also worked on the CokeZero Facial Profiler, Microsoft, and Burger King. Pam was a founding partner of interactive production company Fuego5.

“Our goal at Deutsch LA is to be the best agency in the world, and to do that we also need to be the best digital agency in the world,” says Mark Hunter, Chief Creative Officer at Deutsch LA. “A digital creative leader of Mathias' quality and pedigree will take us one step closer to realizing that goal.”

In this new role Mathias will oversee Deutsch LA’s expanding digital creative work, and bridge the creative and technology teams at the agency. “Mathias is a digital star and and innovator,” says Winston Binch, Deutsch LA’s Chief Digital Officer. “He's created and produced some of the most remarkable digital anywhere over the last ten years. We're thrilled to welcome him to our growing team.”

Mathias joins Deutsch LA from BBDO NY, where he had been Executive Creative Director and Director of Innovation since 2010. He also served on BBDO NY’s board of directors. Prior to his tenure at BBDO, Mathias worked as Interactive Creative Director at Swedish agency Forsman & Bodenfors, which he helped become one of the world’s top digital agencies. In 2007 the Gunn Report named F&B the #3 most awarded digital agency worldwide.

“Deutsch LA has arguably created some of the most talked about SuperBowl ads in recent time. What Mike, Mark and Winston have done over the past years to set the agency up to do wonderful, useful and meaningful things in the digital space is inspiring,” Mathias says. “I'm honored, humbled and excited to embark on this new adventure with Deutsch LA and all their clients. I can't wait to dig in.”

During his 15 years in the industry, Mathias has created, worked on and led iconic work for brands such as AT&T, FedEx, HBO, GE, Gillette, Volvo Cars and IKEA. Many of his campaigns have gone on to win several of the industry’s highest accolades. His campaign for the Volvo XC90 garnered a Cyber Grand Prix at Cannes. And “Dream Kitchen for Everyone” was named one of the 10 best digital pieces of the decade by the One Show. Mathias is also a Creativity 50 honoree.

Herndon, VA (January 28, 2013) – Volkswagen of America, Inc. today unveiled its highly anticipated Game Day commercial. Viewers can catch “Get Happy” on the brand’s YouTube® channel before it airs in the second quarter of the Big Game. This is the fourth consecutive year that Volkswagen has advertised on Game Day.

“The Big Game presents an unparalleled creative opportunity to represent the Volkswagen brand,” said Tim Mahoney, Chief Product and Marketing Officer, Volkswagen of America, Inc. “We’re excited to reveal this year’s campaign, “Get In. Get Happy.”, which is designed to bring a jolt of happiness to viewers’ daily lives.”

Volkswagen’s 2013 Game Day commercial, “Get Happy” features a man who brightens up his dreary office environment with a positive attitude and inexplicable Caribbean accent.

The 60-second spot builds on Volkswagen’s heritage of “human stories, told simply,” and will serve as a thematic continuation of the brand’s feel good ads including “Smiles,” which first premiered last September, and last year’s Big Game commercial “The Dog Strikes Back,” named by Google as one of 2012’s leading ads on YouTube.

The spot was created by Deutsch LA, Volkswagen’s creative agency of record.

Lester was at 180 LA for approximately three years before joining Deutsch LA. While at 180 LA, he drove Sony and Boost Mobile campaigns, including Sony Ship Hunt. “Gavin is super smart, super creative, a great business head and a real people person,” says Mark Hunter, Deutsch LA partner and Chief Creative Officer. “I am excited that he’s here to help increase the overall level of creativity at Deutsch.”

Lester and Hunter worked together previously at Bartle Bogle Hegarty in London, which helped draw Lester to Deutsch LA. “I’ve worked with Mark before and know that there is a certain level of standards and creativity that not all agencies have,” says Lester. “In addition to its incredible client roster, Deutsch has proven it can change perception in the industry and push great work.”

Prior to 180 LA, Lester was Group Creative Director at Saatchi and Saatchi Team One, where he worked on Lexus, helping launch many new vehicles including Lexus Hybrids. Before that, Lester produced Netflix, Comcast and Saturn campaigns while he was at Goodby, Silverstein & Partners.

Some of his most recognized work is a collection of Levi’s campaigns he did in the early 2000s at BBH in London, including “Odyssey” and “Rodeo” while.

Lester received his degree in fine arts in London and has not left the creative advertising industry since. Lester has received accolades from every show in the industry.

Kim’s diverse background and experience of having worked with creative, technology and design make him an ideal addition to Deutsch. “David is a brilliant digital designer and concepter with a truly varied background and we are so glad to have him,” says Mark Hunter, Deutsch LA partner and Chief Creative Officer.

“I aim to be the connective tissue between technology and creative design, bridging the gap between what is possible and what has not been done yet,” Kim says of his future at Deutsch.

Kim’s repertoire of accomplishments is vast. Most recently this summer, Kim oversaw the launch of Google Fiber, the nation’s first 1,000 megabytes/second internet and TV service. Kim also pitched and managed the integrated campaign for Intel’s Ultrabook line of personal computers, showing off the power of the machines with “The Chase,” an action-adventure film that took place on a PC. Other brands he has worked on include Audi, HBO, PG&E, Coca-Cola and ConAgra.

Before becoming creative director at Venables Bell & Partners, David was the SVP interactive creative director at Publicis in Seattle, where he focused on digital advertising for T-Mobile. He began his career in advertising as a multimedia designer at TEQUILA\, TWBA\Chiat|Day’s interactive branch.

Kim’s work has been recognized by the TED Conference, Cannes, the One Show, the Effies, Contagious, Creative Review, Adweek, Creativity and the FWA.

Max captivated audiences in 2011 with his performance as a pint-sized Darth Vader in the most popular Super Bowl commercial of all time. He used that recognition to lobby for children’s healthcare, an important cause to him in part because he has suffered from a heart defect since birth.

“Max Page may be young,” says AAF President & CEO James Edmund Datri, “but he represents what is best about our industry through his great performance in one of the most widely-recognized ads of the last several years, and his giving back to the community with his charitable works.”

Max went through open-heart surgery at Children’s Hospital Los Angeles (CHLA) this summer. Over his years in and out of the hospital, Max has become a celebrity ambassador for Children’s Miracle Networks, leads the Junior Ambassadors at CHLA and has lobbied in Washington D.C. on behalf of the Children’s Hospital Association. When news about Max’s surgery broke, people within and without the advertising community rallied on his behalf to raise money for other children who can’t afford heart surgery.

Deutsch LA’s Michael Sheldon will present Max with this special recognition. “Max is an inspiring boy who used his fame to reach out and help other children,” says Michael Sheldon, CEO of Deutsch LA. “We are grateful to him, not just for his work in our commercial, but for the effect he has had on many of us personally.”

Max will receive the award at the Advertising Hall of Achievement Induction Ceremonies and Luncheon on November 13, 2012, at Cipriani 42nd Street in New York City.

Event tickets are available. For detailed information, please contact Lisa Rubin, VP, Events and Corporate Services, at 1-800-999-2231 or via email at lrubin@aaf.org. For more information on the 20th Anniversary of the Advertising Hall of Achievement, go to www.aaf.org/ahoa.

About the American Advertising Federation
The American Advertising Federation (AAF) is the nation’s oldest national advertising trade association. AAF is headquartered in Washington, D.C and has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with over 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the ADDY Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago and Washington.

“We've built a strong brand and large traffic base over our short life from great products, PR and word of mouth, and now we're ready to learn how offline advertising can impact our growth and introduce the Zillow brand to even more people,” says Amy Bohutinsky, Zillow Chief Marketing Officer. “Because this is our first foray into offline advertising, we wanted an agency with a strong creative legacy and a proven track record in building brands people love.”

“The ideal client for us is one with a strong brand identity, a big future ahead of it, and great people that we love to work with,” says Michael Sheldon, CEO of Deutsch LA. “Zillow has all three of those things going for it.”

Zillow and Deutsch LA also unveiled their first commercial together, an emotional yet data-oriented television spot called “Find Your Way Home.” The commercial portrays Zillow as a modern house hunting tool that empowers home buyers with data and local insight early in the shopping process. The spot can be viewed at Zillow.com/tv.

Deutsch LA will handle all creative, account planning and media planning responsibilities for Zillow. The advertisement is running nationally and in select test markets this fall.

Vic joined Deutsch LA in 2009 and is currently EVP, Director of Integrated Production. In his time here, Vic has helped establish a new standard for Deutsch LA's advertising work. He has overseen commercially successful and critically acclaimed spots such as "The Force” and “The Bark Side” for Volkswagen and “Michael” for PlayStation. He has also led production on Deutsch LA's growing digital activities.

“It's no accident that Deutsch LA has had some of its best creative years since Vic joined us,” says Deutsch LA CEO Michael Sheldon. “He's simply one of the best in the business, and we're happy to make him part of our management team.”

While leading both the content and digital production departments at Deutsch, his team produced the VW “Mini Darth” 2011 Super Bowl effort which has become the most watched automotive commercial of all time on YouTube, won a coveted Gold Lion at the Cannes International Advertising Festival and became one of the most awarded spots of the year. And, of course, “The Dog Strikes Back" and “The Bark Side” have been successes this year, and are currently nominated for Emmys.

Prior to Deutsch, Vic was the Director of Integrated Production at Fallon, Minneapolis. His clients included BMW, Holiday Inn and Travelers. Before landing at Fallon, Vic produced campaigns for Nike during his 6-year stint working at wieden + kennedy in Portland. Over the course of his career, Vic’s productions have earned 7 Emmy nominations. Those included Nike “Move,” which was one of the most awarded commercials in the world in 2002, cumulating with the Academy of Arts and Sciences’ Emmy for Outstanding Commercial.

“I have spent my career chasing after the best creative in the country, which led me to Deutsch," Vic says. "There is nothing I enjoy more than executing an idea and mentoring my teams to create the best work. The opportunity to continue to do it with these people and our clients is the best situation that I could imagine.”

For more about Deutsch LA's management team, visit http://www.deutschinc.com/#!/la/about/leadership .

Jeff has been with Deutsch LA for almost 13 years, and has built a reputation for entrepreneurship and the ability to merge excellent creative with business strategy. This combination of experience and passion led Jeff to his newest post, where he will be responsible for continuing to drive Deutsch LA's incredible track record of developing new business opportunities.

“We wanted someone who loves to chase new business and understands why Deutsch LA has been so successful in landing great brands,” says Deutsch LA CEO Michael Sheldon. “It didn’t take us long to realize we had the right candidate within our own walls.”

He has been a key player in dozens of pitches over the years. After joining Deutsch LA as an Account Executive, Jeff has helped launch, influence and build brands for companies such as Coors Brewing Company, the “Happy Cows” of California, DIRECTV, and Diamond Foods.

“This new opportunity feels like such a great next step for me,” Jeff says. “I love meeting new people, I love building things, I love advertising, and I love the folks at Deutsch LA. Being
able to combine all of these passions into one job is really exciting.”

Jeff and his wife Jill recently celebrated the first birthday of their daughter Jameson. Their dog Gus is still curious about what all the commotion is about.

The world’s fastest female speed talker recites the Gettysburg address, a speed Rubik’s cuber solves his puzzle with one hand, a beat-boxer spits his beat “Lickety Spit,” and a speed guitarist plays Flight of the Bumblebee, all while our VW performance vehicles jet around a race track to outperform their opponents.

Check out the videos below and watch these Youtube sensations try to keep their cool as they’re flung around the track by none other than Chuck Norris’ son. (VW performance comes straight from the loins of Chuck Norris? That's one theory. Or it could be the engineering.)

• Golf R Performance Cuber: http://youtu.be/rCiZNN3sGNk

• GTI Performance Beat Boxer: http://youtu.be/jq6AlK-uYiw

• Jetta GLI Performance Talker: http://youtu.be/1tcgUf3X0Jo

• Jetta GLI Performance Guitar: http://youtu.be/q4G51NN2oFY

Some highlights of the series:

• The driver is Eric Norris, an accomplished racing driver and stuntman in 104 movies, and Chuck Norris' youngest son.

• Speed guitarist John Taylor holds the world record for fastest Guitar playing of Flight of the Bumblebee at 600 BPM (http://www.youtube.com/watch?v=6cGTsX3O-2E ). He got so sick after the first few takes around the raceway that we had to re-order the shots to give him a break.

• Speed talker Fran Capo is the world's fastest talking female at 603 words in 54 seconds. (http://francapo.com/fastest-talker20.html ). She's a self-proclaimed thrill seeker, but our driver was able to shake her up to the point of hysterical laughter and asking our driver "Are you serious?!?" when they skidded to a stop.

• Speed cuber Anthony Brooks can solve a Rubik's cube in 8.28 seconds, so we had to slow him down by making him solve it one-handed. At one point we even made him do it blind folded (http://www.youtube.com/watch?v=R0U0F3XA-pM ).

• Beat-boxer JFlo made up "Lickety Split" to reflect the changes of the track and the car's speed as it raced around the curves.

• Videos were shot at Willow Springs Raceway in Rosamond, CA, on 4 separate tracks.

Andy, EVP of development and talent for the network and responsible for overseeing production of hits like Top Chef and The Real Housewives series, is also host of Watch What Happens Live, Bravo's late-night interactive talk show, and the author of a new book, Most Talkative: Stories from the Front Lines of Pop Culture.

And he is coming to do just that – talk. About his upbringing, his love affair with television, and his rise to the top of Bravo's reality TV empire.

As with all Deutsch Commons Live sessions, we will be live-streaming Andy's talk via our DCL Channel so that Deutschers and non-Deutschers alike can have a front-row seat to this exciting event.
TUNE IN HERE: http://livestre.am/Riv6

Or, if you are in the NY area and would like to join us for the program (and pizza lunch beforehand!), please email me at vonda.lepage@deutschinc.com for details.

Why do agency people leave their jobs? The funny, profane videos below show what agency employees (at some fictional agency, naturally) really say about life in the advertising business—or at least as much of that as we can show. Watch them for yourselves, but here's a preview: account people want more credit, creatives want fewer rounds of edits, and producers want creative to stop thinking so much about sushi.

The videos:
What creatives really think about advertising: http://youtu.be/EuaNUqswpI0
What account people really think about advertising: http://youtu.be/vzCWVKu-QSQ
What producers really think about advertising: http://youtu.be/gd0JVWBbV8g

If you're in Cannes, make sure to watch the session and schedule some time with our execs.

"Ending the Agency Talent Rotisserie"
Michael Sheldon, CEO, and Kim Getty, Partner and Director of Account Management
Cannes Forum, Monday June 18, 14:00-15:00.

After a surf trip to Indonesia landed him in in the middle of a tsunami-devastated Sumatra, Jon created a lean effective organization that has provided clean water for well over 2 million people who would have otherwise been left without. He works with the likes of the UN, Nike and Hurley to get clean water to devastated areas before disease strikes.

He also manages to gets some awesome surf along the way.

We're inviting the public to watch Deutsch Commons at http://www.livestream.com/deutschla. We'll also be tweeting at #deutschcl.

So, come and listen to this guy tell you some stories and show you just how simple it is to do what you love and do good while you're at it.

We are excited to announce that Danny Clinch, famed rock 'n' roll photographer and accomplished director, will be joining us tomorrow at 1PM EDT in New York for the latest installment of Deutsch Commons Live!

We've had the pleasure of working with Danny over the years, and most recently on our Refuel campaign for MilkPEP featuring London-bound Olympic athletes, as well as for the global "Unapologetically Strong" campaign for Unilever/Degree. We are thrilled to have him back in our office and on the OTHER side of the camera for an intimate look at his career as one of the premiere photographers and documentary directors of the popular music scene.

As with all Deutsch Commons Live sessions, we will be live-streaming Danny's talk via our DCL Channel so that Deutschers and non-Deutschers alike can have a front-row seat to this exciting event.
TUNE IN HERE: http://livestre.am/Riv6

Or, if you are in the NY area and would like to join us just let me know - please email me at vonda.lepage@deutschinc.com Thanks! Vonda

Tuesday May 15th
1:00 pm EDT

Pytka has made more than 5,000 commercials, more than 80 Super Bowl ads, and numerous musical videos. Some of his work includes "Bo Knows" for Nike, "This is your brain on drugs," and the Bartles & Jaymes guys. He'll talk about his career and what makes a great ad—all in his signature no-BS style.

The series will continue with Porter Gale, who created Virgin America's innovative social media strategy, and Team Rubicon, a disaster relief force made up of military veterans.

May 8, 2012—Deutsch LA has hired long-time TBWA/Chiat/Day creative Brett Craig as EVP and Group Creative Director for Dr Pepper and Snapple. Craig was most recently Chiat's group creative director for Call of Duty, Tostitos, and Pepsi.

"Brett is a major talent who has worked on and led some of the world's great brands, from Pepsi to Frito-Lay, Nissan and Activision,” says Mark Hunter, Deutsch LA Partner and Chief Creative Officer. "He is a creative's creative with tremendous passion for the work and very high standards. Couple that with his brilliant personal skills and you've got the whole package."

Brett Craig started his career at TBWA/Chiat/Day in 2000. In his 12 years there, he created work for Sirius XM Satellite Radio, Energizer, Ballpark Franks and Nissan, eventually rising to Creative Director on Sony Playstation. Recent spots include "Forever Young featuring Bob Dylan and Will.i.am" for Pepsi (http://www.youtube.com/watch?v=tLfrdRgpKfI ), and "There's A Soldier in All of Us" for Call of Duty. ( http://www.youtube.com/watch?v=Pblj3JHF-Jo )

"Deutsch is building something special here in LA, both creatively and culturally," Brett says. "They have a lot of momentum and I'm excited to be a part of it."

• To celebrate the authentic sound of HTC One, which includes Beats audio, we helped create a socially-driven concert series: “HTC One Presents Social Sounds on VEVO.” Fans can only gain admission by reposting or retweeting about the series, and the footage will be shown on VEVO, YouTube, and Facebook. The series will kick off with rapper Kendrick Lamar on June 4 in New York.

• In order to showcase HTC One as a tool for aspiring filmmakers, HTC is the presenting sponsor of the 24 Hour Film Race ( http://www.filmracing.com/24/24hourfilmrace.htm )—a nationwide competition that challenges filmmakers to create short films in just 24 hours. The competition, taking place May 18-19, requires participants to follow a secret theme and incorporate other surprise elements that will be revealed at the start of the race. Finalists will be featured on HTC’s Facebook page where consumers can vote for the “HTC Fan Favorite.”

• Director Frank Hannah of The Cooler ( http://www.imdb.com/name/nm1172243/ ) will participate in the race against the clock, writing and shooting a four-minute film in just 24 hours using only an HTC One smartphone. He describes the HTC One picture quality as “striking,” noting, “I know what this HTC One camera can do, and I want to show the world.”