Philosophy & Competitive Advantages
Campbell Mithun Esty has cultivated a roster of blue-chip clients and a reputation for highly creative, results-oriented communications. That success is evident in the recent 50 percent two-year surge in billings to $785 million in 1996.
Based in Minneapolis, the national marketing communications agency is jointly owned by The Interpublic Group and CME management.
CME's proprietary approach of "full contact marketing" holds that each time a brand has contact with a consumer, whether it be through advertising, promotion, packaging, direct marketing or public relations, the message must be consistent. CME does this by integrating communications across a full spectrum of traditional and non-traditional media vehicles. Its services have stretched well beyond traditional advertising to include direct marketing, sales promotion, custom videography and public relations.
Above all, Campbell Mithun Esty strives to help its clients and their brands achieve dominance. And that means using every creative resource and talent at our disposal, such as the humor that helped make a great success of our K-Mart campaign featuring Rosie O'Donnell and Penny Marshall.