Carmichael Lynch Minneapolis, United States Full Service

Carmichael Lynch Creative Work

Title "Cold One"
Agency Carmichael Lynch
Campaign Messin' With Sasquatch
Advertiser Link Snacks Inc.
Brand Jack Link's Beef Jerky
Date of First Broadcast/Publication 5/2008
Business Sector Food

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in 

Media Type Television
Length30 seconds
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