Carmichael Lynch, Minneapolis Follow Update

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: (+1) 612-334-6000
  • Fax: (+1) 612-334-6090

Jack Link's Beef Jerky - "Cold One" - Carmichael Lynch

  • Cold One
  • Jack Link's Beef Jerky
  • Link Snacks Inc.
  • Carmichael Lynch
  • United States
  • Messin' With Sasquatch
Product CategoryFood
More Information
Date of First Broadcast/PublicationMay 1, 2008
Media TypeTelevision
Length30 Seconds
Awards The One Show, 2009 (Merit Award) for :30 TV Single


Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in