Carmichael Lynch, Minneapolis Follow Update

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: (+1) 612-334-6000
  • Fax: (+1) 612-334-6090

Jack Link's Beef Jerky - "Mud" - Carmichael Lynch

  • Mud
  • Jack Link's Beef Jerky
  • Link Snacks Inc.
  • Carmichael Lynch
  • United States
  • Messin' With Sasquatch
Product CategoryFood
More Information
Date of First Broadcast/PublicationMay 1, 2008
Media TypeTelevision
Length30 Seconds
Awards Star Awards, 2007 (Winner) for Best Campaign of the Year


Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in