Carmichael Lynch, Inc., Minneapolis 
- 110 North Fifth Street
- Minneapolis, Minnesota 55403
- United States
- Phone: 612-334-6000
- Fax: 612-334-6090
- Country Phone Code: 1
- Website: www.carmichaellynch.com
- Email: erika.collins@clynch.com
Jack Link's Beef Jerky - “Mud”
Link Snacks Inc.| Title | Mud |
| Agency | Carmichael Lynch, Inc. |
| Advertiser | Link Snacks Inc. |
| Brand | Jack Link's Beef Jerky |
| Product Category | Food |
| Campaign Name | Messin' With Sasquatch |
| More Information | http://www.jacklinks.com |
| Country of Production | United States |
| Date of First Broadcast/Publication | May 1, 2008 |
| Media Type | Television |
| Length | 30 Seconds |
| Awards | Star Awards, 2007 (Winner) for Best Campaign of the Year |
Story
Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in