Carmichael Lynch Minneapolis, United States Full Service

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Carmichael Lynch Creative Work

Title "A Day in Pompeii. The last XXIV hours."
Agency Carmichael Lynch
Campaign A Day in Pompeii. The last XXIV hours.
Advertiser Denver Museum of Nature & Science
Brand Denver Museum of Nature & Science
Story

To mark the anniversary of the AD 79 eruption of Mount Vesuvius and promote the exhibition, A Day in Pompeii, we launched a social media campaign and website that allowed people around the world to experience the last 24 hours of the ancient city of Pompeii. Through Twitter updates from the only eyewitness, you could receive an hour-by-hour account of the destruction. The website let visitors explore the same streets Pliny the Elder did nearly 2,000 years ago. Throughout the experience, you could discover artifacts from the exhibition, A Day in Pompeii, in their natural environment. 

Media Type Interactive

Recent Work