|Title||A Day in Pompeii. The last XXIV hours.|
|Campaign||A Day in Pompeii. The last XXIV hours.|
|Advertiser||Denver Museum of Nature & Science|
|Brand||Denver Museum of Nature & Science|
To mark the anniversary of the AD 79 eruption of Mount Vesuvius and promote the exhibition, A Day in Pompeii, we launched a social media campaign and website that allowed people around the world to experience the last 24 hours of the ancient city of Pompeii. Through Twitter updates from the only eyewitness, you could receive an hour-by-hour account of the destruction. The website let visitors explore the same streets Pliny the Elder did nearly 2,000 years ago. Throughout the experience, you could discover artifacts from the exhibition, A Day in Pompeii, in their natural environment.