Carmichael Lynch, Inc., Minneapolis

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: 612-334-6000
  • Fax: 612-334-6090
  • Country Phone Code: 1

Northern Spark - “2012 Northern Spark Event”

Northern Spark


Title2012 Northern Spark Event
AgencyCarmichael Lynch, Inc.
AdvertiserNorthern Spark
BrandNorthern Spark
Campaign Name2012 Northern Spark Event
Country of ProductionUnited States
Media TypeInteractive

Story

On the night of June 9, 2012, Minneapolis was alive with art. We partnered with Pixel Farm Digital to create an app for the 2012 Northern Spark event. The app enabled users to learn about events and customize their itinerary through a dynamic citywide map. During the night of the event, the app was used to share real-time reactions and feedback over Twitter, using unique hashtags that tracked trending events.