Carmichael Lynch Minneapolis, United States Full Service

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Carmichael Lynch Creative Work

Title "2012 Northern Spark Event"
Agency Carmichael Lynch
Campaign 2012 Northern Spark Event
Advertiser Northern Spark
Brand Northern Spark
Story

On the night of June 9, 2012, Minneapolis was alive with art. We partnered with Pixel Farm Digital to create an app for the 2012 Northern Spark event. The app enabled users to learn about events and customize their itinerary through a dynamic citywide map. During the night of the event, the app was used to share real-time reactions and feedback over Twitter, using unique hashtags that tracked trending events. 

Media Type Interactive

Recent Work