Northern Spark - “2012 Northern Spark Event”
|Title||2012 Northern Spark Event|
|Agency||Carmichael Lynch, Inc.|
|Campaign Name||2012 Northern Spark Event|
|Country of Production||United States|
On the night of June 9, 2012, Minneapolis was alive with art. We partnered with Pixel Farm Digital to create an app for the 2012 Northern Spark event. The app enabled users to learn about events and customize their itinerary through a dynamic citywide map. During the night of the event, the app was used to share real-time reactions and feedback over Twitter, using unique hashtags that tracked trending events.