Carmichael Lynch, Inc., Minneapolis Follow Update

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: (+1) 612-334-6000
  • Fax: (+1) 612-334-6090

Tempur-Pedic - "Bear" - Carmichael Lynch, Inc.

  • Bear
  • Tempur-Pedic
  • Tempur-Pedic North America Inc.
  • Carmichael Lynch, Inc.
  • United States
  • You Are How You Sleep
Product CategoryHome Furniture
More Informationhttp://www.tempurpedic.com/
MarketUnited States
LanguageEnglish
Date of First Broadcast/PublicationMay 2013
Media TypeTelevision
Length63 Seconds
Production Company The Directors Bureau
Editing Company Rock Paper Scissors
Sound Design Company BWN
Executive Creative Director Marty Senn
Art Director Brad Harrison
Art Director Doug Pedersen
Chief Creative Officer Dave Damman
Director Mike Mills
Account Executive Stacy Janicki
Account Executive Jesse Simon
Account Executive Sarah Brehm
Agency Producer Jon Mielk

Story

You are how you sleep. That's the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn't just how well you sleep, but how great you can be when you wake up.