Carmichael Lynch Minneapolis, United States Full Service

Carmichael Lynch Creative Work

Title "Bear"
Agency Carmichael Lynch
Production Company The Directors Bureau
Campaign You Are How You Sleep
Advertiser Tempur-Pedic North America Inc.
Brand Tempur-Pedic
Date of First Broadcast/Publication 5/2013
Business Sector Home Furniture

You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. 

Tagline you are how you sleep
Media Type Television
Length63 seconds
Market United States
More Information
Editing Company Rock Paper Scissors
Sound Design Company BWN
Executive Creative Director Mr. Marty Senn
Art Director Mr. Brad Harrison
Art Director Mr. Doug Pedersen
Chief Creative Officer Mr. Dave Damman
Director Mr. Mike Mills
Account Executive Ms. Stacy Janicki
Account Executive Mrs. Jesse Simon
Account Executive Ms. Sarah Brehm
Agency Producer Mr. Jon Mielk

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