Carmichael Lynch Minneapolis, United States Full Service

Carmichael Lynch Creative Work

TitleDuck. Cover. Eat.
Agency
Campaign Operation Sky Meat
Advertiser Link Snacks Inc.
Brand Jack Link's Beef Jerky
Product National Jerky Day
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Tagline Feed Your Wild Side.
Story

It is hard to believe that a year has passed since Jack Link's made snacking history by creating the first ever National Jerky Day on June 12, 2012. This year, to commemorate National Jerky Day, we planned celebrations in locations across the United States. Propaganda posters and teaser videos were created to build excitement/curiosity around "Operation Sky Meat." On Tuesday, in partnership with Baseball Youth, Jack Link’s unveiled "Operation Sky Meat” at Omaha Champions Village. Baseball fans were treated to a jaw-dropping spectacle as thousands of Jack Link’s packages, attached to mini parachutes, dropped from a helicopter, filling the sky with America’s favorite jerky and thrilling spectators on the ground. 

Media Type Poster
More Information http://www.jacklinks.com/jerkyday

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