Carmichael Lynch, Minneapolis Follow Update

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: (+1) 612-334-6000
  • Fax: (+1) 612-334-6090

Jack Link's Beef Jerky - "Salt Shaker" - Carmichael Lynch

  • Salt Shaker
  • Jack Link's Beef Jerky
  • Link Snacks Inc.
  • Carmichael Lynch
  • United States
  • Messin' With Sasquatch
Product CategoryFood
More Information
Date of First Broadcast/PublicationAugust 1, 2007
Media TypeTelevision
Length30 Seconds
Awards The Show, 2010 (Merit) for Microsite - Corporate Image - Single


Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in