Carmichael Lynch Minneapolis, United States Advertising / Full Service / Integrated

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Carmichael Lynch Creative Work

Title "Salt Shaker"
Agency Carmichael Lynch
Campaign Messin' With Sasquatch
Advertiser Link Snacks Inc.
Brand Jack Link's Beef Jerky
Date of First Broadcast/Publication 8/2007
Business Sector Food
Story

Carmichael Lynch created Sasquatch for Jack Link's, then ran the other way as the not-so-gentle giant got up close and personal with jerky lovers everywhere. In a few short years, the campaign has helped take Link's from a distant second to the clear #1 in meat snacks. In fact, Jack Link's now outsells every other snack sold in 

Media Type Television
Length30 seconds
More Information http://www.jacklinks.com

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