Philosophy & Competitive Advantages
We have a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.
We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.
Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.
Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Spong, that has achieved Agency of the Year honors four out of the past seven years from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Spong, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.
Acquired by the Interpublic Group in April 1998, we have access to 44,000 professionals in over 100 countries, and the most highly specialized resources this industry has to offer. No matter the challenge, we’re well equipped to go to work for our clients.
Our headquarters for both Carmichael Lynch and Carmichael Lynch Spong are located in Minneapolis, but we also have an additional Carmichael Lynch Spong office located in New York.
Trade OrganizationsAmerican Institute of Graphic Arts (AIGA)
American Advertising Federation (AAF)
International Association of Business Communications (IABC)
Public Relations Society of America (PRSA)
Direct Marketing Association (DMA)