- Creative Development: 25.0%
- Production: 11.0%
- Account Services: 22.0%
- Media: 9.0%
- Marketing, Research & Strategic Planning: 5.0%
- Administration: 4.0%
- Others: 24.0%
Chief Executive Officer
Michael G. (Mike) Lescarbeau joined Carmichael Lynch as President and Chief Creative Officer in May of 2007. He assumed the role of Chief Executive Officer in January, 2009.
As a creative director at Fallon Worldwide, Hill Holliday, and London’s Leagas Delaney, Lescarbeau garnered dozens of the advertising industry’s top honors, including Cannes Gold Lions and the Grand Effie. His work and his thoughts on the creative process are featured in The Copy Book, How 32 of the World’s Best Advertising Writers Write Their Advertising.
Lescarbeau held the title of group creative director at Ogilvy & Mather in New York, where he was responsible for both domestic and international advertising on behalf DHL, part of the 46-billion-euro Deutche Post DHL.
He was an early advocate of campaigns that employ new media, and launched One And All in 2001 as a creative resource for clients seeking breakthrough, experiential work. The agency’s uniquely integrated campaigns featured everything from public sculptures to recorded pub tours of Europe, and helped One And All win the 4A’s O’Toole Award its first year of eligibility.
Lescarbeau has served on the board of directors of the One Club for Art & Copy in New York and has been a frequent judge of advertising award competitions in the U.S. and overseas. He has spoken on the subject of advertising creativity in Paris, Sao Paulo, Singapore and Oslo.
Based at Carmichael Lynch’s Minneapolis headquarters, he oversees all agency operations, business units and offices, reporting directly to the Interpublic Group in New York.
President/Chief Strategy Officer
Marcus Fischer is president and chief strategy officer of Carmichael Lynch. He is responsible for marrying insights and execution, assuring that our creative work achieves results that meet or exceed our clients’ expectations.
Marcus has developed and executed winning strategies on behalf of iconic brands like BMW, Porsche, Starbucks, Target, Dairy Queen and Purina. His work has been recognized by the most respected creative and strategic competitions, including the EFFIEs, the One Show, and the Webby Awards.
In 2011, he was honored with the 40 under 40 award by the Minneapolis/St.Paul Business Journal. He is active in the community, and serves on the boards of the Epilepsy Foundation of Minnesota and Second Harvest Heartland.
Chief Creative Officer
Dave Damman joined Carmichael Lynch for the second time in April, 2011 as Executive Creative Officer. He quickly proved himself a strong leader and was promoted to Chief Creative Officer in February 2012.
His celebrated work includes breakthrough campaigns for a who’s who of brands. Since beginning his career twenty years ago at New York’s Saatchi & Saatchi, Damman has held the creative director title at numerous top agencies, and immediately previous to joining Carmichael Lynch, he helmed the creative department at Fallon Worldwide.
Dave Damman’s work has been recognized in the U.S. and internationally by all the most respected creative award competitions, including the One Show, The New York Art Director’s Club and Britain’s D&AD.
An art director by trade, Damman has shared his keen eye for good design with many young hopefuls as a founding instructor at the Minneapolis School of Advertising. An admitted serial entrepreneur, he also co-founded the acclaimed Atlanta creative group Damman Pearce.
Director of Account Management
Stacy Janicki leads Carmichael Lynch’s account management department, which delivers strategic leadership to clients and oversees increasingly collaborative efforts within the agency. With more than 15 years in the advertising industry, her work experience spans many business categories, including retail, consumer packaged goods, outdoor recreation, telecommunications, and healthcare.
Prior to coming aboard at Carmichael Lynch, Stacy served as director of account management at Colle+McVoy, where she was also a member of the senior leadership team. Over the course of her tenure, she helped strengthen and reinvent brands such as Caribou Coffee, the Recreational Boating & Fishing Foundation, ESPN, Old Navy, and Land O’Lakes Dairy Foods.
She has also served in account leadership roles at Campbell Mithun and Martin Williams for clients including General Mills, Anheuser-Busch, ConAgra, Microsoft, 3M, Bruegger’s Bagels, and Verizon Cellular.
Stacy has contributed to work heralded by the O'Toole Awards, PRSA, the Webby Awards, the One Show, and Effie Awards. Her work has also been featured on media properties as varied as The Jay Leno Show, the CBS Early Morning Show, PerezHilton.com, ESPN, Communication Arts, Fast Company, and Brandweek.
Stacy received a B.A. in Communications from the University of Notre Dame, where she was a scholarship member of the nationally ranked women’s basketball team. While at Notre Dame, she did post-graduate work in the field of counseling psychology. She is co-chair of the Twin Cities 4A’s board, and in 2011 the Minneapolis / St. Paul Business Journal selected her as a “Woman to Watch” based on her professional and personal achievements.
Chief Financial Officer, Chief Operations Officer
As CFO and Managing Partner of Carmichael Lynch, Mark is responsible for the Administrative, Support and Production functions. Prior to joining CL in 2002, Mark was at Plasmon Corporation for two years as CFO. He's a CPA with past experience at Ernst & Young and as a Finance Director at the Pillsbury Company. Mark has lived his whole life in the Twin Cities and graduated from the University of Minnesota.
He is married to Jill whom he met at the Pillsbury Company. They have three children: Derek who is 5 and twin 3-year-old girls named Nicole and Jessica. Mark enjoys the outdoors in particular hunting and fishing. He also enjoys golf and time spent up north at the lake with the family.
Director of Market Strategy
Steve Knapp leads Brand Activation, a discipline developed by Carmichael Lynch to help clients manage the explosion of media options available today. Using his deep background in connection planning, he makes sense of an increasingly complex array of touch points and determines the right level of support for creative ideas across paid, earned and owned platforms.
Prior to Carmichael Lynch, Steve served as vice president and media director for OLSON in Minneapolis. He pioneered innovative and effective programs in social media, ambient and experiential marketing, branded content and traditional media for all clients including Nike, General Mills, and Northwestern Mutual. Under his leadership, agency media billings increased by more than 22 times and department staff by eight times through organic, new business and media-only client growth.
Before OLSON, he was an associate media director and vice president at Campbell Mithun. During his 12-year tenure, heworked on major agency clients H&R Block, Kimberly Clark, General Mills, Moneygram, Land O Lakes, and UnitedHealth Group.
Steve’s achievements have been recognized with multiple EFFIE awards, MEDIAWEEK’s Media Plan Of The Year, MEDIAPOST’s Creative Media Award and Marketing Sherpa’s Viral Hall of Fame.
Director of Consumer Engagement
After 25 years in agency media departments, Joe Germscheid is right at home as our Director of Consumer Engagement. Before being tapped to lead the consumer engagement group at Carmichael Lynch, he specialized in digital media, reporting, analytics andoptimization processes.
From national network TV for major national advertisers to B-to-B email campaigns directed at niche audiences, Joe knows all media executions require attention to detail and diligent stewardship. Through his career, Joe has worked on a variety of clients across nearly every conceivable category – from agricultural accounts and B-to-B with smaller agencies, to large CPG companies (General Mills and Nestle Purina), financial institutions (Citibank, Lincoln Financial Group and Travelers Insurance), travel (National and Alamo Rental Car, Bahamas Ministry of Tourism, Holiday Inn Express) and automotive (Subaru of America) brands.
When he’s not at the office you’ll likely find Joe coaching and teaching fitness classes at the YMCA. He’s a certified group cycle and spinning instructor who enjoys road biking when the Minnesota winters don’t force him from the road. He’s a graduate of St. John’s University with a degree in Psychology and takes pride in mentoring and leading committees for i612, the local Minneapolis digital media organization. Joe lives in suburban Minneapolis with his wife and family of five kids.
Director of Integrated Production
Joe joined Carmichael Lynch in 2006 as Director of Integrated Production. His impact was felt immediately with work shot in best-for-the-project locations (such as India and South Africa), by award-winning directors, and containing the best, often never before used tracks (Guns N’ Roses to Wizard of Oz). Joe has guided clients through the early learning curve of digital and web-ready video, its challenges and its efficiencies.
A Minnesota Music Award runner-up (come on, Prince is the competition!), Joe moved into film and the Arizona Conservatory of Recording Arts & Sciences. With a passion for bringing creative ideas to life, he landed at Fallon. There, he produced work for Holiday Inn Express, BMW, Citibank, Children's Defense Fund, Subway, Georgia Pacific, AND 1 Shoes, Lee Jeans, Traveler's Insurance, Nordstrom, PBS, and more.
His high standards have been acknowledged with numerous awards (Effies, D&AD, London VFX, One Show, Creativity, Shoot, Boards, Adweek).
Outside of work he’ll be hanging out with his wife and daughter – likely watching films and listening to music.
Executive Creative Director
Randy Hughes joined Carmichael Lynch as a senior art director in 2000. He quickly rose through the creative ranks with award-winning work for clients across the agency’s roster, earning top national and international honors for breakthrough campaigns on behalf of American Standard, Porsche, Gibson Guitars and many others.
Hughes is the originator of the Subaru Love campaign, which has not only been universally lauded for its creativity, but has served as a catalyst for the car brand’s recent record sales growth.
Since 2007, when Hughes created the first, emotionally driven work for then-new client Subaru of America, the brand has surged past eleven other automakers on the list of America’s best selling cars. Left in the dust have been big names like Cadillac, BMW and Volkswagen.
TIME Magazine named “Baby Driver,” created by Hughes, as one of its top ten commercials of 2010. Featuring a father and his two real-life daughters, the Subaru spot has been publicly recognized by U.S. Secretary of Transportation Ray LaHood, who has called on other manufacturers to emulate its heartfelt safety message.
President, Carmichael Lynch Spong
Doug Spong, APR, is president and founder of Carmichael Lynch Spong Public Relations. Carmichael Lynch Spong ranks among the 20 largest PR agencies in the U.S. with offices in Minneapolis and New York. The firm represents such choice clients as SUPERVALU, Jack Link's, Calphalon and Sherwin-Williams.
Doug founded Carmichael Lynch Spong in September 1990 after spending nine years at Colle + McVoy Public Relations as senior vice president, managing director, and a member of the parent agency’s board of directors.
An accredited member of the Public Relations Society of America (PRSA), Doug is a past president of the 500-member Minnesota chapter. He is a current member of PRSA’s Counselors Academy; two-year chair of PRSA’s Honors and Awards Committee; founding member and treasurer of the Council of Public Relations Firms; and member of the Council’s strategic planning committee.
During his career, Doug has received five presidential citations from PRSA for extraordinary service to the society. He is an award-winning writer as well.
Doug earned a bachelor’s degree in English with a minor in journalism from Iowa State University.
Director of New Business
- - New Business