Carmichael Lynch today announced Betsy Burgeson as its consumer engagement operations director. Previously, Burgeson was the VP director of media at Martin Williams, where she served as a vital leader across a portfolio of brands.
Burgeson is charged with media planning and buying activities primarily on the Subaru account. Her passion for ideas will help develop and implement even more mind-blowing integrations for the client. Burgeson will report to Carmichael Lynch director of consumer engagement, Joe Germscheid.
"For years, Betsy has set the gold standard in creative media planning and execution,” said Germscheid. “Her extensive experience ranges from planning involvement in broadcast integrations to stadium naming rights negotiations. She'll be a terrific new asset for our clients and agency.”
During her 27-year stint at Martin Williams, Burgeson helped strengthen and reinvent brands such as Lincoln Financial Group, LL Bean, Syngenta and Raymond James.