We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that...read more
March 4, 2013
Marcus Fischer has been appointed president of advertising agency Carmichael Lynch. Doug Spong, who had held the role, remains with the agency as a managing partner and president of its public relations division, Carmichael Lynch Spong.
"Marcus and Doug have quickly built a strong, purposeful partnership," said Carmichael Lynch CEO Mike Lescarbeau. "We look forward to their leadership as we continue to grow our advertising and public relations brands collaboratively."
Fischer joined Carmichael Lynch in August as chief strategy officer and will retain that title as president. During his first six months on the job, he consolidated the agency's research, analytics and media groups into one strategic resource that now informs client work across numerous agency offerings, including public relations.
"As president of the advertising agency, I’ll continue to assure that coordinated strategic resources are available to every part of our company,” said Fischer. “Collaboration between all of our groups is key to the future success of Carmichael Lynch, and great collaborations begin with one inspired strategy informing all we do.”
The agency’s recent Tempur-Pedic win is a case in point. Carmichael Lynch and Carmichael Lynch Spong used a shared strategy to convince the fast-growing mattress maker to move both its advertising and public relations accounts.