We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that...read more
August 29, 2013
Today, Carmichael Lynch launches the new American Standard Heating & Air Conditioning campaign created to celebrate the indoors. What people do in the privacy of their own home is a scream in this new spot, “Movie Marathons.” And if you look closely enough, you can find the American Standard customer in this new print ad. Hint: he’s pint-sized, with a black nose. So beat the summer heat by putting on your favorite monster mask or playing a game of "Hide & Seek" because inside is where some of life's best moments happen.