Carmichael Lynch Minneapolis, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Search Engine Optimization, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research / Consulting, Marketing Technologies / Analytics, Public Relations, Media Buying / Planning, Corporate Communication, Events / Sponsoring, Branding / Product Development, Packaging / Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 220

Awards: 89

Creative Work: 202

Clients: 9


Contact

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that...

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Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

Carmichael Lynch presents the story of Magpie for the Animal Humane Society

April 26, 2012

The Animal Humane Society and creative agency Carmichael Lynch this week launched the “Law of the Paw" campaign – an initiative to raise awareness about the importance of adopting, spaying/neutering and tagging pets. The campaign asks people to sign a pledge to adopt these three behaviors, with the goal of attaining one million signatures in three years. The effort is not branded to one organization so any animal welfare organization in the country can use the creative.

The centerpiece of the campaign is a short film created by Carmichael Lynch. The film traces the journey of a rescue dog named Magpie from a harsh life on the streets to a caring shelter to her forever home. The entire piece is filmed from the dog’s perspective. To achieve this effect, the production company, Futuristic Films, attached a small PENTAX Q camera to a vest on Magpie’s back.

“This film shows just how dramatic a difference you can make in the life of an animal,” said Carmichael Lynch Chief Creative Officer Dave Damman. “Pets are an important part of the Carmichael Lynch family, so we loved working with the Animal Humane Society and supporting their Law of the Paw initiative.”

As a teaser to the campaign, Carmichael Lynch placed cardboard dog houses in high-traffic areas in downtown Minneapolis. The houses visually demonstrated how many homeless pets live on the streets today. Also, as a twist on traditional “lost” posters, Carmichael Lynch created “found” posters featuring animals available for adoption at local shelters. The posters encouraged people to adopt a pet and make a promise to help all pets by signing the Law of the Paw.