Carmichael Lynch Minneapolis, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Marketing / Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Marketing Technologies / Analytics, Public Relations, Media Buying / Planning, Events / Sponsoring, Branding / Product Development, Packaging / Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 220

Awards: 89

Creative Work: 202

Clients: 9


Contact

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

Our mission at Carmichael Lynch is to create devotion to brands. We build some of the most beloved and iconic brands in the world. Look closer at our client stories, and you’ll see a pattern...

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Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

Carmichael Lynch named agency of record for Merrick Pet Care Inc.

April 27, 2012

Merrick Pet Care Inc., a leader in the super premium pet food category based in Amarillo, Texas, has selected Carmichael Lynch as its agency of record. The news was announced late yesterday at an all-agency meeting, where employees' dogs sampled Merrick pet foods and treats.

“Carmichael Lynch is passionate about the Merrick brand and doing some really fun, inspiring work — like we do for so many other clients — that taps consumer passion for pets and achieves extraordinary business results,” said Doug Spong, president of Carmichael Lynch.

The agency dedicates itself to creating strong emotional bonds between iconic brands and their avid consumers, including creative work for pet lovers with such brands as Subaru of America, the Animal Humane Society and Petco.

“I was first attracted to Carmichael Lynch when I saw their Subaru ‘Dog Tested. Dog Approved.’ campaign," said Carolyn Hanigan, vice president of marketing for Merrick. "When we met their talented staff and saw their creative idea for igniting demand for the Merrick brand, it was a clear and easy choice which agency was going to be our advertising, digital, social and PR partner."

Carmichael Lynch will be doing a brand relaunch for Merrick, which offers all natural pet food products and treats with ingredients that primarily are sourced locally. The campaign is expected to debut this July.

About Merrick Pet Care, Inc.
Merrick Pet Care is a leader in the super premium pet food category based in Amarillo, Texas. Merrick's Kitchen cooks up three branded product lines: Merrick pet foods and treats focused on holistic, all-natural ingredients; Before Grain, healthy, grain-free, high protein pet food; and Whole Earth Farms, premium, nutritious pet food for the price-sensitive consumer. Merrick's pet food brands are available nationally at Petco, independent pet specialty stores and online. For more information, visit www.merrickpetcare.com.