Our mission at Carmichael Lynch is to create devotion to brands. We build some of the most beloved and iconic brands in the world. Look closer at our client stories, and you’ll see a pattern...read more
June 11, 2012
Subaru of America, Inc. and its creative agency, Carmichael Lynch, continue to share the love in their latest advertising for the 2013 Subaru Legacy and Outback. The new campaign includes eight TV spots, two of which are already on-air.
“Rendezvous” depicts a husband-wife ballooning team who prove that wind and bumpy roads are no match for their Subaru Outback. “Looking for Gold” is an adventure shared between a real-life father and daughter who use their Subaru Legacy to chase down an elusive rainbow.
This marks the fifth year that Subaru of America and Carmichael Lynch have shared emotional stories demonstrating the versatility, durability and top-ranking safety of Subaru vehicles.
The brand has enjoyed record U.S. sales every year since 2007, when the agency was hired.