Our mission at Carmichael Lynch is to create devotion to brands. We build some of the most beloved and iconic brands in the world. Look closer at our client stories, and you’ll see a pattern...read more
July 13, 2012
Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.
"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love. This time however, Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.