Carmichael Lynch Minneapolis, United States Full Service

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Basic Info

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 220

Awards: 89

Creative Work: 202

Clients: 10


Contact

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

Core Competencies: Full Service, Digital, Social Media, SEO, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Media Buying/Planning, Corporate Communication, Events/Sponsoring, Branding/Product Development, Packaging/Design, Strategy and Planning, Retail, Age Groups

Founded in: 1962

Employees: 220

Awards: 89

Creative Work: 202

Clients: 10

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
United States
Phone: (+1) 612-334-6000

Mike Lescarbeau

Mike Lescarbeau

Chief Executive Officer

Phone: (+1) 612.334.6000

Dave Damman

Dave Damman

Chief Creative Officer
Mark Feriancek

Mark Feriancek

Chief Financial Officer, Chief Operations Officer

Phone: (+1) 612.334.6000

Girls go wild in Carmichael Lynch’s latest Jack Link’s spot

July 13, 2012

Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love. This time however, Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.