Carmichael Lynch, Minneapolis Follow Update

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Subaru offers the support needed to cushion the ride

August 7, 2012

The London Olympics highlight not only the world’s most talented athletes but also their support systems. Michael Phelps, the most decorated Olympian of all time said, “I couldn’t have mastered it without all of this support in my career.”

Subaru of America Inc. and its creative agency, Carmichael Lynch, demonstrate the benefits of having support in their latest advertising for the 2013 Subaru Impreza and Forester. The new campaign includes eight TV spots, two of which aired today.

“Moral Support” depicts a husband cheering on his wife throughout a bike race. The spot showcases that through the versatility of the Impreza’s on- and off-road capabilities, the husband is able to encourage his wife throughout the entire race. “Take Your Daughter to Work Day” is an adventure shared between a real-life mother and daughter who cure a hard workday through the enjoyment of one another’s company and the usefulness of their Subaru Forester.

Support is what helps a person accomplish their goals. Love and a Subaru helps them get there.