It’s no easy thing giving you the best sleep of your life but the folks at the Tempur-Pedic Sleep Innovation Lab sure have fun doing it. Here, we’re given a sneak peak of their top-secret facility in some faraway land where English is optional and rest is a requirement. Filmed by Martin Granger, this first spot focuses on introducing the world to Dr. Nicklas Sandström and his wonderful world of sleep improving with a few slips of the tongue along the way.

You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up.

Carmichael Lynch staffers were welcomed this morning to a fleet of smokin’ hot limited-edition ARTCRANK Shop Bikes. Available for use to all employees, these single-speed bikes double as a fundraiser for World Bicycle Relief and were hand-built at the local Minneapolis bike shop, Handsome Cycles. ARTCRANK, a traveling gallery of bicycle-inspired poster artwork, teamed with the guys at Handsome Cycles and created the Shop Bike. For every bike sold, Handsome Cycles makes a donation in the name of the purchaser that will allow World Bicycle Relief to provide a complete bike to a community in Africa.

Carmichael Lynch finds it important to support the local arts and biking community. Now the agency can do both and on an international scale. Most recently, the agency created a poster for ARTCRANK’s 2013 Opening Night Party in Northeast Minneapolis titled ‘Safety First.’ Additionally the agency’s skunkworks project, the Carmichael Collective, let a Bike Matador loose on Minneapolis’ bustling biking community. Adding a little twist to traditional bull fighting, the matador challenged bikers instead of bulls.

Carmichael Lynch has perhaps the oldest Webby Nominee in this year's running, Pliny the Elder. Resurrected for our dayinpompeii.com website, Pliny provided a first-hand account of the destruction of Pompeii in 79 A.D. on the anniversary of the eruption. Through his live Twitter updates and an interactive map, people were able to follow his courageous journey and visit the same locations he did nearly 2,000 years ago.

Our social media campaign and website for the Denver Museum of Nature & Science’s exhibition was selected out of 11,000 entries submitted from more than 65 countries globally. We also received Webby Honorees for our agency’s philanthropic holiday site, Offset Your Naughty, and our Carmichael Collective film, A Roach Remembered, that pays tribute to fallen bugs that lived their lives to the fullest.

Voting is now open for The Webby People’s Voice Awards, please vote for our website under Cultural Institutions: A Day in Pompeii. Voting will close on April 25, 2013. The winners will be announced on April 30, 2013.

Click here for more information.

Ryan Peck and Scott O'Leary today joined Carmichael Lynch in the role of creative directors. The agency’s recent new business wins have prompted a surge of high-profile hires by chief creative officer and managing partner Dave Damman. The pair joins Goodby Silverstein recruit Marty Senn, who arrived in January as executive creative director.

During their 15-year career at Fallon, Peck and O’Leary created breakthrough campaigns for everything from Travelers Insurance to H&R Block. They are the team behind numerous award-winning efforts, including Cannes Lions, One Show Pencils and Effies.

"Carmichael Lynch is in an aggressive growth phase, and that's creating prime opportunities for top creatives," says Damman. "Ryan and Scott are just the kind of leaders we're after. Smart, talented and really nice guys."