Live tweets from the Ancient World
August 24, 2012
Today marks the anniversary of the AD 79 eruption of Mount Vesuvius. Relive the final 24-hours of the ancient city of Pompeii and surrounding areas through an eyewitness account of the disaster. Follow the courageous journey of Pliny the Elder through his live Twitter updates and an interactive map. You can visit some of the locations he did nearly 2,000 years ago along with other sites affected by the eruption. Along the way, you'll discover artifacts from the exhibition, A Day in Pompeii.
The exhibition, A Day in Pompeii, opens at the Denver Museum of Nature & Science Sept. 14, 2012.
Subaru offers the support needed to cushion the ride
August 7, 2012
The London Olympics highlight not only the world’s most talented athletes but also their support systems. Michael Phelps, the most decorated Olympian of all time said, “I couldn’t have mastered it without all of this support in my career.”
Subaru of America Inc. and its creative agency, Carmichael Lynch, demonstrate the benefits of having support in their latest advertising for the 2013 Subaru Impreza and Forester. The new campaign includes eight TV spots, two of which aired today.
“Moral Support” depicts a husband cheering on his wife throughout a bike race. The spot showcases that through the versatility of the Impreza’s on- and off-road capabilities, the husband is able to encourage his wife throughout the entire race. “Take Your Daughter to Work Day” is an adventure shared between a real-life mother and daughter who cure a hard workday through the enjoyment of one another’s company and the usefulness of their Subaru Forester.
Support is what helps a person accomplish their goals. Love and a Subaru helps them get there.
Carmichael Lynch names Marcus Fischer chief strategy officer
August 3, 2012
Marcus Fischer has returned to the agency in a newly created position as chief strategy officer, managing partner. Previously, Fischer held a senior-level position in the agency’s brand planning department before leaving in 2008 to assume the role of president at space150. More recently, he was elevated to chief executive officer at the Minneapolis digital shop.
Fischer is responsible for leading the agency’s insights, product development, user experience, marketing analytics and overall brand strategy for all clients, including Subaru of America, Jack Link’s Beef Jerky and other envied brands. He also is a core member of the new business team. Throughout his career, Fischer has led planning and strategy for numerous A-list brands, including Porsche, BMW, Harley-Davidson, Discovery Channel, Lee Jeans, Purina and Starbucks.
As a managing partner, Fischer joins Carmichael Lynch CEO Mike Lescarbeau, President Doug Spong, CFO/COO Mark Feriancek and Chief Creative Officer Dave Damman on the agency’s core management team.
“We have extraordinarily high expectations at Carmichael Lynch for creating work that inspires,” said Lescarbeau. “Performing at this level requires exceptional leadership and talent. Marcus has proven his world-class abilities time and again, and we’re fortunate to attract him back to Carmichael Lynch.”
Carmichael Lynch names Stacy Janicki head of account management
July 25, 2012
Stacy Janicki will be the director of account management, senior partner, effective July 30. She will also be a member of the agency's senior-management team. Previously, Janicki was the director of account management at Colle+McVoy, where she served as a key leader across a portfolio of brands and was critical in the agency’s growth initiatives.
Janicki is charged with providing inspired leadership to the account management department, integrating client strategies across multiple disciplines and setting the standard for long-standing, successful client relationships. She also will be a core member of the new business team, reporting to Carmichael Lynch CEO Mike Lescarbeau.
“Stacy is a high-achiever who inspires everyone around her to perform at their very best,” Lescarbeau said. “Her passion for success and outstanding leadership traits will help us attract and retain the very best clients and the brightest talent in advertising. Stacy is a smart, strategic thinker and a real champion for great creative work.”
Girls go wild in Carmichael Lynch’s latest Jack Link’s spot
July 13, 2012
Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.
"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love. This time however, Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.