A new Twitter-driven marketing campaign from Carmichael Lynch and the Denver Museum of Nature & Science launches today. The initiative, called "Tweetaconda," literally feeds on your words. Tweet with the hashtag #tweetaconda or type in a message at tweetaconda.com and you can help create the world's longest digital snake. The more you tweet, the longer it grows. The web site has been designed to reach a length of more than 32.75 feet (based on the current record of a snake found in Celebes, Indonesia).

"If the Bronx Zoo Cobra taught us anything, it's that Twitter has an insatiable appetite for snakes -- and the other way around," said Dave Damman, chief creative officer of Carmichael Lynch. As visitors scroll the body of the Tweetaconda they can learn facts about the live snakes in the Museum's new Lizards & Snakes exhibit which houses more than 60 reptiles from five different continents. The goal of the site is to drive traffic to the exhibit and increase the Museum's digital footprint by engaging its 25,000+ social media followers. "We want the community to keep learning beyond the walls of the Museum," said Amanda Bennett, director of marketing for the Denver Museum of Nature & Science. Become a part of scientific history by using #tweetaconda or visiting tweetaconda.com.

Everyone has a first car story. Subaru of America, Inc. and its creative agency, Carmichael Lynch, are tapping into the universal emotion of loving your first car in a new integrated campaign for the 2012 Subaru Impreza.

 The hub of the “First Car Experience” campaign is a website, www.firstcarstory.com, which allows users to create an animated, shareable video that visually recreates the story of their first car. Firstcarstory.com visitors can type a description of their first car and the story behind it. Using cutting-edge language recognition and animation technology, the site then generates a custom short of the story in real-time. The completed shorts, set to music and given a voiceover, are sharable via users’ social networks, so friends can relive their first-car adventures too. The animation technology was brought to life by Carmichael Lynch production partners MINIVEGAS and rehabstudio.

"A lot of firsts come with your first car: first dates, first long-distance drives and so much more,” said Dave Damman, chief creative officer of Carmichael Lynch. “Owners look back on their first car with love for a joyous time in their life. We captured that energy and excitement again with this site. It provides a fun, entertaining and engaging way to share that story."

Carmichael Lynch was fortunate to have artist, Louis N. LaPierre, paint a remarkable mural on the outside wall of their Tank Room. Louis uses art to find comfort in the uncomfortable and a way to cope with the inevitable. His work can be seen in many venues across the country.

View more of Louis’ great work here: www.louisnlapierre.com

Trane has been a world leader in heating, ventilation and air conditioning (HVAC) systems for more than a hundred years. All good leaders should strive to reinvent themselves, and that's exactly what this Texas-based HVAC Company did. Carmichael Lynch helped to transform its brand communications through the redesign of its corporate website – trane.com/residential.

Carmichael Lynch's holiday greeting tells the story of an unexpected new addition to the agency: The Stocking. What began as a friendly team member turned into something much more frightening.