Filmed by Rocky Morton, the first spot "All Dolled Up," shows why you should let sleeping Sasquatch lie. The other two spots "Coop" and "Hose," illustrate the painful lessons one must learn in Sasquatch country should you chose to upset him.

Carmichael Lynch staffers were welcomed this morning to a fleet of smokin’ hot limited-edition ARTCRANK Shop Bikes. Available for use to all employees, these single-speed bikes double as a fundraiser for World Bicycle Relief and were hand-built at the local Minneapolis bike shop, Handsome Cycles. ARTCRANK, a traveling gallery of bicycle-inspired poster artwork, teamed with the guys at Handsome Cycles and created the Shop Bike. For every bike sold, Handsome Cycles makes a donation in the name of the purchaser that will allow World Bicycle Relief to provide a complete bike to a community in Africa.

Carmichael Lynch finds it important to support the local arts and biking community. Now the agency can do both and on an international scale. Most recently, the agency created a poster for ARTCRANK’s 2013 Opening Night Party in Northeast Minneapolis titled ‘Safety First.’ Additionally the agency’s skunkworks project, the Carmichael Collective, let a Bike Matador loose on Minneapolis’ bustling biking community. Adding a little twist to traditional bull fighting, the matador challenged bikers instead of bulls.

Our social media campaign and website for the Denver Museum of Nature & Science’s exhibition was selected out of 11,000 entries submitted from more than 65 countries globally. We also received Webby Honorees for our agency’s philanthropic holiday site, Offset Your Naughty, and our Carmichael Collective film, A Roach Remembered, that pays tribute to fallen bugs that lived their lives to the fullest.

Voting is now open for The Webby People’s Voice Awards, please vote for our website under Cultural Institutions: A Day in Pompeii. Voting will close on April 25, 2013. The winners will be announced on April 30, 2013.

Click here for more information.

During their 15-year career at Fallon, Peck and O’Leary created breakthrough campaigns for everything from Travelers Insurance to H&R Block. They are the team behind numerous award-winning efforts, including Cannes Lions, One Show Pencils and Effies.

"Carmichael Lynch is in an aggressive growth phase, and that's creating prime opportunities for top creatives," says Damman. "Ryan and Scott are just the kind of leaders we're after. Smart, talented and really nice guys."

View video here: http://carmichaellynch.com/news/transforming-urban-fabric-to-art

Advertisers and agencies around the world recognize the Effie as one of the preeminent awards in the industry. It represents the pinnacle in advertising effectiveness: ideas that work.

"Marcus and Doug have quickly built a strong, purposeful partnership," said Carmichael Lynch CEO Mike Lescarbeau. "We look forward to their leadership as we continue to grow our advertising and public relations brands collaboratively."

Fischer joined Carmichael Lynch in August as chief strategy officer and will retain that title as president. During his first six months on the job, he consolidated the agency's research, analytics and media groups into one strategic resource that now informs client work across numerous agency offerings, including public relations.

"As president of the advertising agency, I’ll continue to assure that coordinated strategic resources are available to every part of our company,” said Fischer. “Collaboration between all of our groups is key to the future success of Carmichael Lynch, and great collaborations begin with one inspired strategy informing all we do.”

The agency’s recent Tempur-Pedic win is a case in point. Carmichael Lynch and Carmichael Lynch Spong used a shared strategy to convince the fast-growing mattress maker to move both its advertising and public relations accounts.

View the campaign here: 2013 Dog Tested. Dog Approved.

View spot here:

http://carmichaellynch.com/news/tempur-pedic-puts-the-squeeze-on-gel-mattresses

"As demonstrated by our work, we have an impossibly high creative standard at Carmichael Lynch," says Carmichael Lynch chief creative officer Dave Damman. "Landing a leader of Marty's talent and integrity will enable us to deliver even better work, and even more often, across the entire range of our client base. And, he's just a helluva nice guy."

Prior to his stint at Goodby, Senn spent time at the New York and London offices of Fallon Worldwide, where his work for Time Magazine, Sony and Virgin Mobile was recognized as among the world's best by creative competitions such as Britain’s D&AD and the Cannes Festival of advertising. He was also selected as a 2012 member of the judging panel for the One Show, the New York-based award competition that culls the best work from among thousands of submissions by agencies worldwide.

This holiday season Carmichael Lynch is giving you the chance to keep the coal out of your stocking. Tell us something bad you've done and we'll do something good: donate a carbon offset on your behalf. Less naughty coal for you equals a nicer world for everyone else. So be as bad as you want…just remember to fess up.

Offset your naughty by confessing here: http://offsetyournaughty.com

“Carmichael Lynch has tremendous success in working with its clients to inspire remarkable business results,” said Rick Anderson, president of Tempur-Pedic North America. “The agency’s work for iconic brands such as Subaru and Harley-Davidson struck a personal chord as they built upon each brand’s loyal and fervent owner base to attract new users to each business. We’re confident that they’ll be able to further harness the power of Tempur-Pedic owners to drive our business results.”

“Tempur-Pedic is an iconic brand led by a very aggressive, forward-thinking senior management team,” said Mike Lescarbeau, chief executive officer at Carmichael Lynch. “We look forward to redefining the conversation around sleep through work that forges an emotional bond between Tempur-Pedic and its avid, loyal owners.”

Tempur-Pedic believes strongly in investing to build consumer connections. Kantar reported $100+ million in measured media spend for Tempur-Pedic, making this one of the largest new business wins among Twin Cities-based agencies in the past two years.

Eiben is charged with leading all account management activity and partnering directly with other cross-functional leaders on the Subaru team within Carmichael Lynch. Acting in a strategic capacity, he will work to shape and impact the long-term growth of the brand. Eiben will report to Carmichael Lynch director of account management, Stacy Janicki.

"We are thrilled to have someone of David's caliber join our account management team,” said Janicki. “David's leadership will help galvanize the talent within the account management team on Subaru, while providing our clients with a long-term strategic vision for the brand.”

Eiben has more than 20 years of integrated advertising experience on leading brands like BMW, Frito-Lay, Gatorade, John Deere, Starbucks, Dell and United Airlines.

A jury of past Young Guns winners selected Jones’ design work. The six projects chosen from his portfolio for display at a recent New York Gallery showing were: Stampler, Wake, Mr. Tee, Bug Memorials, Censorship Towel and Piñata Anatomy.

Three of the winning Young Guns entries were projects Jones created for the Carmichael Collective, an ongoing project from Carmichael Lynch that celebrates creativity for creativity’s sake. Bug Memorials, Censorship Towel and Piñata Anatomy have been seen across the world and have generated over 84 million media impressions. “The main takeaway from the Carmichael Collective has been our understanding of how to successfully spread relatively inexpensive, quick-turn projects throughout the connected, social media world,” said Dave Damman, chief creative officer at Carmichael Lynch. “More and more of our clients are looking for this kind of high concept yet low budget work and we're proud to have people like Phil who can make it happen.”

“The Carmichael Collective allows me to experiment with different processes and techniques, which I can learn from and apply to our current clients,” said Jones. “I wasn’t formally trained to do any of this, it just happened from trying and often times failing. I’ve learned in order to strive in this industry, you can’t allow fear of failure limit your creativity.”

Burgeson is charged with media planning and buying activities primarily on the Subaru account. Her passion for ideas will help develop and implement even more mind-blowing integrations for the client. Burgeson will report to Carmichael Lynch director of consumer engagement, Joe Germscheid.

"For years, Betsy has set the gold standard in creative media planning and execution,” said Germscheid. “Her extensive experience ranges from planning involvement in broadcast integrations to stadium naming rights negotiations. She'll be a terrific new asset for our clients and agency.”

During her 27-year stint at Martin Williams, Burgeson helped strengthen and reinvent brands such as Lincoln Financial Group, LL Bean, Syngenta and Raymond James.

Become a Sasquatch supporter and download the Sasquatch for President screensavers here: Sasquatch for President

And don't forget to vote!

On Aug. 24, through Twitter updates from the only eyewitness, Pliny the Elder, followers could receive an hour-by-hour account of the destruction. The website allowed visitors to explore the same streets Pliny the Elder did nearly 2,000 years ago. Throughout the experience, fans could discover artifacts from the exhibition, A Day in Pompeii, in their natural environment.

By recounting Pliny’s tragic experience using Twitter as a disaster-reporting tool, the historical event became a modern and timely way to excite the public. Pliny’s 4,630 Twitter followers would RT his posts, ask him for information and urge him to flee. The website, www.dayinpompeii.com, has had 16,311 visits and 29,648 page views over the last four days. Pliny’s Twitter coverage received national and global attention in the press including The Huffington Post, NBC News, MailOnline UK and FOX News generating over 62 million media impressions.

Follow Pliny the Elder on Twitter @Elder_Pliny and visit Dayinpompeii.com for more information.

The exhibition, A Day in Pompeii, opens at the Denver Museum of Nature & Science Sept. 14, 2012.

Subaru of America Inc. and its creative agency, Carmichael Lynch, demonstrate the benefits of having support in their latest advertising for the 2013 Subaru Impreza and Forester. The new campaign includes eight TV spots, two of which aired today.

“Moral Support” depicts a husband cheering on his wife throughout a bike race. The spot showcases that through the versatility of the Impreza’s on- and off-road capabilities, the husband is able to encourage his wife throughout the entire race. “Take Your Daughter to Work Day” is an adventure shared between a real-life mother and daughter who cure a hard workday through the enjoyment of one another’s company and the usefulness of their Subaru Forester.

Support is what helps a person accomplish their goals. Love and a Subaru helps them get there.

Fischer is responsible for leading the agency’s insights, product development, user experience, marketing analytics and overall brand strategy for all clients, including Subaru of America, Jack Link’s Beef Jerky and other envied brands. He also is a core member of the new business team. Throughout his career, Fischer has led planning and strategy for numerous A-list brands, including Porsche, BMW, Harley-Davidson, Discovery Channel, Lee Jeans, Purina and Starbucks.

As a managing partner, Fischer joins Carmichael Lynch CEO Mike Lescarbeau, President Doug Spong, CFO/COO Mark Feriancek and Chief Creative Officer Dave Damman on the agency’s core management team.

“We have extraordinarily high expectations at Carmichael Lynch for creating work that inspires,” said Lescarbeau. “Performing at this level requires exceptional leadership and talent. Marcus has proven his world-class abilities time and again, and we’re fortunate to attract him back to Carmichael Lynch.”

Janicki is charged with providing inspired leadership to the account management department, integrating client strategies across multiple disciplines and setting the standard for long-standing, successful client relationships. She also will be a core member of the new business team, reporting to Carmichael Lynch CEO Mike Lescarbeau.

“Stacy is a high-achiever who inspires everyone around her to perform at their very best,” Lescarbeau said. “Her passion for success and outstanding leadership traits will help us attract and retain the very best clients and the brightest talent in advertising. Stacy is a smart, strategic thinker and a real champion for great creative work.”

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love. This time however, Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.

“Rendezvous” depicts a husband-wife ballooning team who prove that wind and bumpy roads are no match for their Subaru Outback. “Looking for Gold” is an adventure shared between a real-life father and daughter who use their Subaru Legacy to chase down an elusive rainbow.

This marks the fifth year that Subaru of America and Carmichael Lynch have shared emotional stories demonstrating the versatility, durability and top-ranking safety of Subaru vehicles.

The brand has enjoyed record U.S. sales every year since 2007, when the agency was hired.

“It’s Hard To Stop A Trane®. For years this tagline has proven what we already know: that these are the most reliable HVAC machines in the world," said Dave Damman, chief creative officer at Carmichael Lynch. “But much like Frankenstein, the only one that could kill the monster was the one person who created it -- Dr. Frankenstein."

Carmichael Lynch then took that idea to Ingersoll Rand Residential Solutions VP of Marketing Scott Martin, who saw the opportunity to set the heating and air conditioning category on its ear while also reinforcing the Trane brand promise.

"This campaign is true to everything Trane represents. It's reliability with a capital 'R,' said Martin. "Only Trane can legitimately demonstrate this type of extreme, exaggerated testing. It's because our engineers take our products to the limit every day. And consumers understand that."

Carmichael Lynch, with the help of production company Bandito Brothers LLC brought to life Trane’s testing message in a highly cinematic way. “There we were, right on the edge of Death Valley, putting Trane’s units through the most unexpected testing conditions and breaking world records,” said Sheldon Clay, creative director at Carmichael Lynch. One of the four TV spots, Belly Flop, features a 39-foot city bus that sets a world record for biggest remote-controlled jump, which belly flops on a Trane cooling unit. The Bandito Brothers recycled the destroyed city bus by turning it into an office bar.

“We are fortunate to have a client that’s willing to go to the edge in demonstrating a product benefit, especially when it involves fire, lightning and explosives. Probably not what you’d expect from a 100-year-old HVAC company. It turned out to be a big idea that blew them away. Literally." said Damman.

The Bandito Brothers, who specialize in high-action filmmaking, incorporated a lot of the same filming techniques that they used in their blockbuster hit, “Act of Valor.” The TV spots brought to life Trane’s iconic tagline and demonstrated just how hard it is to stop a Trane heating and air conditioning unit.

“Carmichael Lynch is passionate about the Merrick brand and doing some really fun, inspiring work — like we do for so many other clients — that taps consumer passion for pets and achieves extraordinary business results,” said Doug Spong, president of Carmichael Lynch.

The agency dedicates itself to creating strong emotional bonds between iconic brands and their avid consumers, including creative work for pet lovers with such brands as Subaru of America, the Animal Humane Society and Petco.

“I was first attracted to Carmichael Lynch when I saw their Subaru ‘Dog Tested. Dog Approved.’ campaign," said Carolyn Hanigan, vice president of marketing for Merrick. "When we met their talented staff and saw their creative idea for igniting demand for the Merrick brand, it was a clear and easy choice which agency was going to be our advertising, digital, social and PR partner."

Carmichael Lynch will be doing a brand relaunch for Merrick, which offers all natural pet food products and treats with ingredients that primarily are sourced locally. The campaign is expected to debut this July.

About Merrick Pet Care, Inc.
Merrick Pet Care is a leader in the super premium pet food category based in Amarillo, Texas. Merrick's Kitchen cooks up three branded product lines: Merrick pet foods and treats focused on holistic, all-natural ingredients; Before Grain, healthy, grain-free, high protein pet food; and Whole Earth Farms, premium, nutritious pet food for the price-sensitive consumer. Merrick's pet food brands are available nationally at Petco, independent pet specialty stores and online. For more information, visit www.merrickpetcare.com.

The centerpiece of the campaign is a short film created by Carmichael Lynch. The film traces the journey of a rescue dog named Magpie from a harsh life on the streets to a caring shelter to her forever home. The entire piece is filmed from the dog’s perspective. To achieve this effect, the production company, Futuristic Films, attached a small PENTAX Q camera to a vest on Magpie’s back.

“This film shows just how dramatic a difference you can make in the life of an animal,” said Carmichael Lynch Chief Creative Officer Dave Damman. “Pets are an important part of the Carmichael Lynch family, so we loved working with the Animal Humane Society and supporting their Law of the Paw initiative.”

As a teaser to the campaign, Carmichael Lynch placed cardboard dog houses in high-traffic areas in downtown Minneapolis. The houses visually demonstrated how many homeless pets live on the streets today. Also, as a twist on traditional “lost” posters, Carmichael Lynch created “found” posters featuring animals available for adoption at local shelters. The posters encouraged people to adopt a pet and make a promise to help all pets by signing the Law of the Paw.

View more of Louis’ great work here: www.louisnlapierre.com

http://carmichaellynch.com/news/subaru-of-america-primetime-emmy-award