We have a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.
We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.
Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.
Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Spong, that has achieved Agency of the Year honors four out of the past seven years from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Spong, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.
Acquired by the Interpublic Group in April 1998, we have access to 44,000 professionals in over 100 countries, and the most highly specialized resources this industry has to offer. No matter the challenge, we’re well equipped to go to work for our clients.
|Advertiser||Brand||Business Sector||Type of Work||Since|
|Bluestem Brands, Inc.||Fingerhut||Online Retail, E-store||
|Ingersoll Rand Company||Schlage||Home Appliances, Furniture & Gardening||
|Kellogg School of Management||Kellogg School of Management||Consumer & Public Services||
|Merrick Pet Care, Inc.||Merrick Pet Care||Household Products & Maintenance||
|Newell Rubbermaid||Calphalon||Home Appliances, Furniture & Gardening||
|Tempur-Pedic North America Inc.||Tempur-Pedic||Home Appliances, Furniture & Gardening||
|American Standard Heating & Air Conditioning||American Standard Heating & Air Conditioning||Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation||
|Denver Museum of Nature & Science||Denver Museum of Nature & Science||Culture, Leisure & Sport||
|Ingersoll Rand Company||Trane||Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation||
|Link Snacks Inc.||Jack Link's Beef Jerky||Food||
|Subaru of America||Subaru||Automotive||