Agency Profile

Carmichael Lynch, Inc., Minneapolis

  • 110 North Fifth Street
  • Minneapolis, Minnesota 55403
  • United States
  • Phone: 612-334-6000
  • Fax: 612-334-6090

Philosophy & Competitive Advantages

We have a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Spong, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Spong, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Network Description

Acquired by the Interpublic Group in April 1998, we have access to 44,000 professionals in over 100 countries, and the most highly specialized resources this industry has to offer. No matter the challenge, we’re well equipped to go to work for our clients.

Trade Organizations

Public Relations Society of America (United States)
International Association of Business Communications (United States)
Direct Marketing Association (United States)
American Institute of Graphic Arts (United States)
American Advertising Federation (United States)

Personnel

Number of Employees: 220
Mike Lescarbeau
Chief Executive Officer
Phone: 612.334.6000
mike.lescarbeau@clynch.com
Dave Damman
Chief Creative Officer

dave.damman@clynch.com
Marcus Fischer
President/Chief Strategy Officer

Stacy Janicki
Director of Account Management

Randy Hughes
Executive Creative Director

Marty Senn
Executive Creative Director

Joe Grundhoefer
Head of Production

Joe Germscheid
Director of Consumer Engagement

Steve Knapp
Director of Market Strategy

steve.knapp@clynch.com
Mark Feriancek
Chief Financial Officer, Chief Operations Officer
Phone: 612.334.6000
mark.feriancek@clynch.com
Dorion Taylor
Director of New Business

Campaigns

Clients

Advertiser Brand Business Sector Type of Work since
GNC GNC Vitamins & Diet Complements
2014
Kellogg School of Management Kellogg School of Management Consumer & Public Services
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2010
Steak 'n Shake Steak 'n Shake Restaurants & Fast Food
2013
Tempur-Pedic North America Inc. Tempur-Pedic Home Appliances, Furniture & Gardening
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2013
American Standard American Standard Heating & Air Conditioning Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Research & Others
1992
Denver Museum of Nature & Science Denver Museum of Nature & Science Culture, Leisure & Sport
  • Television & Cinema
  • Interactive
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Research & Others
2010
Ingersoll Rand Company Trane Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2005
Link Snacks Inc. Jack Link's Beef Jerky Food
  • Television & Cinema
  • Interactive
  • Print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Public Relations
  • Media Buying & Planning
  • Research & Others
2004
Subaru of America Subaru Automotive
  • Television & Cinema
  • Interactive
  • Print
  • Direct Marketing print
  • Packaging, Branding & Design
  • Promotion & Event
  • Outdoor / Out of Home
  • Radio
  • Media Buying & Planning
  • Research & Others
2007

Awards

award Distinction Category Brand Year
Adweek's Top 5 Commercials of the Week Subaru - The Barkley's Campaign 2014
Creative Media Awards First Place Print Merrick Pet Care - Cat Critic 2014
Communication Arts Advertising Annual Denver Museum of Nature & Science - Neil Armstrong Tribute 2013
The Webby Awards Official Honoree(s) Denver Museum of Nature & Science - A Day in Pompeii / Carmichael Collective - Bug Memorial 2013
The Webby Awards Official Nominee(s) Cultural Institutions Denver Museum of Nature & Science - A Day in Pompeii 2013
EFFIE USA Bronze Subaru - First Car Story 2013
45th Annual Effie Awards Winner Subaru 2013
IPG Inclusion Awards IPG's Individual Champion of Inclusion 2013
Communication Arts 53rd Annual Advertising Exhibit Award of Excellence Public Service Series Denver Museum of Nature & Science 2012
Cannes Lions International Festival of Creativity Short List Denver Museum of Nature & Science 2012
FWA Site of the Day Subaru 2012
One Show Interactive Awards Finalist(s) Subaru and Carmichael Collective 2012
The Webby Awards Official Honoree(s) Online Campaign Automotive and Banner Campaign Subaru 2012
The Show Most Awarded Agency and Best in Show Denver Museum of Nature & Science 2012
Ad Age, Agency Post and Star Tribune Best Places to Work List 2012
EMMY Nomination Outstanding Commercial Category Subaru 2011
International Automotive Advertising Awards (IAAA) Winner Gold Passenger Cars Intermediate/Large - Television Subaru 2011
International Automotive Advertising Awards (IAAA) Winner Silver Sport Utility - Television Subaru 2011
International Automotive Advertising Awards (IAAA) Winner Bronze Sport Utility - Television Subaru 2011
The Webby Awards Nominee 7G 2010
The Webby Awards Nominee Cargill 2010
The Webby Awards Nominee Jack Link's Beef Jerky 2010
Communication Arts Denver Museum of Nature & Science 2010
Kelly Awards Finalist Denver Museum of Nature & Science 2010
The Show Bronze Banner Ad - Dynamic - Single Subaru of America 2010
The Show Merit Microsite - Corporate Image - Single Cargill 2010
The Show Merit Microsite - Corporate Image - Single Jack Link's Beef Jerky 2010
The Show Merit Television Ad - Single:30 Porsche 2010
The Show Bronze Cultural Institution/Educational - TV/Video - Single Denver Museum of Nature & Science 2010
The Show Bronze Television Ad - Campaign Subaru of America 2010
The Show Merit Microsite - Corporate Image - Single 7G 2010
The Show Merit Branding- Logo/Trademark Design - Single Military Marine for H-D 2010
The Show Merit Cultural Institution/Educational - Print Ad - Campaign Denver Museum of Nature & Science 2010
The Show Silver Television Ad - Single:60 jack Link's Beef Jerky 2010
The Show Bronze Cultural Institution/Educational - Print Ad - Single Denver Museum of Nature & Science 2010
The Show Bronze Branding- Logo/Trademark Design - Single Military Army for H-D 2010
The Show Merit Branding- Logo/Trademark Design - Single Military Airforce for H-D 2010
The Show Bronze Alternative/Guerilla Advertising - Branded Content for Dog Tested Campaign for Subaru 2010
The Show Merit Banner Ad - Dynamic - Single Jack Link's Beef Jerky 2010
The Show Bronze Branding- Logo/Trademark Design - Single Military Launch for H-D 2010
The Show Silver Television Ad - Single:15 Jack Link's Beef Jerky 2010
The Show Merit Cultural Institution/Educational - Print Ad - Single Denver Museum of Nature & Science 2010
The Show Merit Television Ad - Single:30 Subaru of America 2010
The Show Nominee Jack Link's Beef Jerky 2010
MPA Kelly Awards Finalist Print Campaign Harley-Davidson Dark Custom Campaign 2009
The EFFIE Awards Silver Fashion/style Harley-Davidson MotorClothes Campaign 2009
The One Show Merit Award :30 TV Single Jack Link's Beef Jerky 2009
The One Show Merit Award In-store Campaign Harley-Davidson MotorClothes Campaign 2009
Graphis Advertising Annual Gold Finalist Hypnotize Rapala 2008
Graphis Advertising Annual Gold Finalist Rammit Redfeather 2008
Graphis Advertising Annual Gold Finalist Drift Whale Redfeather 2008
Graphis Advertising Annual Gold Finalist Parts and Accessories Harley-Davidson 2008
Graphis Advertising Annual Gold Finalist Parts and Accessories Harley-Davidson 2008
MPA Kelly Awards Finalist Integrated Campaign Jack Link's/ESPN 2008
One Show Interactive Awards Merit Award Interactive Harley-Davidson 2008
The One Show Merit Award Television & Cinema Denver Museum of Nature & Science 2008
The One Show Merit Award Television & Cinema Schutt 2008
AAAA O'Toole Awards 2nd Place Winner Best Mid-Sized Agency Carmichael Lynch, Inc. 2007
ADDY Awards - National Gold Campaign Porsche 2007
ADDY Awards - National Gold Television Jack Link's Beef Jerky 2007
ADDY Awards - National Gold Television & Cinema Jack Link's Beef Jerky 2007
Cannes Lions International Festival of Creativity Finalist Outdoor Board Rapala 2007
CLIO Awards Shortlist Print Harley-Davidson 2007
CLIO Awards Shortlist Outdoor Rapala 2007
London International Awards - LIA Finalist Recreation Equipment Rapala 2007
MPA Kelly Awards Finalist Print - Integrated Campaign Harley-Davidson 2007
MPA Kelly Awards Finalist Print Porsche 2007
Star Awards Winner Best Campaign of the Year Jack Link's Beef Jerky 2007
Cannes Lions International Festival of Creativity Bronze Lion Campaign Other Vehicles, Auto Products & Services Harley-Davidson 2006
Cannes Lions International Festival of Creativity Bronze Lion Campaign Other Vehicles, Auto Products & Services Harley-Davidson 2006
Cannes Lions International Festival of Creativity Bronze Lion Campaign Other Vehicles, Auto Products & Services Harley-Davidson 2006
The One Show Merit Print Harley-Davidson 2006
The One Show Merit Print Porsche 2006
The One Show Finalist Consumer TV :30 (Single) IKEA 2002