Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Media Buying / Planning
  • Public Relations
  • Digital / Web / Interactive Development
  • Direct/Tele/Database Marketing/CRM
  • Packaging / Design
  • Branding / Product Development
  • Events / Sponsoring
  • Strategy and Planning
  • Social Media Marketing

Agency Philosophy & Competitive Advantages

We have a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Spong, that has achieved Agency of the Year honors four out of the past seven years from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Spong, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Network Description

Acquired by the Interpublic Group in April 1998, we have access to 44,000 professionals in over 100 countries, and the most highly specialized resources this industry has to offer. No matter the challenge, we’re well equipped to go to work for our clients.

Trade Organizations

Public Relations Society of America (United States)
International Association of Business Communications (United States)
Direct Marketing Association (United States)
American Marketing Association (United States)
American Institute of Graphic Arts (United States)
American Association of Advertising Agencies (United States)
American Advertising Federation (United States)

Contacts

Employees

Campaigns

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Bluestem Brands, Inc.	Fingerhut	Online Retail, E-store	Media Buying & Planning
FirstEnergy Corp.	FirstEnergy	Industry	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Radio Public Relations Media Buying & Planning	2010
Ingersoll Rand Company	Schlage	Home Appliances, Furniture & Gardening	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning Research & Others	2005
Kellogg School of Management	Kellogg School of Management	Consumer & Public Services	Interactive Print Packaging, Branding & Design Public Relations Media Buying & Planning Research & Others	2010
Merrick Pet Care, Inc.	Merrick Pet Care	Household Products & Maintenance	Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Public Relations Research & Others	2012
Newell Rubbermaid	Calphalon	Home Appliances, Furniture & Gardening	Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning Research & Others	2008
Tempur-Pedic North America Inc.	Tempur-Pedic	Home Appliances, Furniture & Gardening	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning Research & Others	2013
American Standard Heating & Air Conditioning	American Standard Heating & Air Conditioning	Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Research & Others	1992
Denver Museum of Nature & Science	Denver Museum of Nature & Science	Culture, Leisure & Sport	Television & Cinema Interactive Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Research & Others	2010
Ingersoll Rand Company	Trane	Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning Research & Others	2005
Link Snacks Inc.	Jack Link's Beef Jerky	Food	Television & Cinema Interactive Print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Public Relations Media Buying & Planning Research & Others	2004
Subaru of America	Subaru	Automotive	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Outdoor / Out of Home Radio Media Buying & Planning Research & Others	2007