afg& New York, United States Advertising / Full Service / Integrated

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Basic Info

Core Competencies: Advertising / Full Service / Integrated, Full Service Digital Agency, Social Media Marketing, Marketing / Creative Services, Market Research / Consulting, Marketing Technologies / Analytics, Media Buying / Planning, Events / Sponsoring, Branding / Product Development, Strategy and Planning

Founded in: 1975

Employees: 124

Awards: 1

Creative Work: 6

Clients: 33


Contact

1 Dag Hammarskjold Plaza, 35th Floor
New York New York 10017
United States
Phone: (+1) 212 832 3800

Avrett Free Ginsberg was founded in 1975 and is a full-service ad agency headquartered in New York, NY and with fast growing offices in London, Geneva and Los Angeles. And while we live like a...

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afg&

1 Dag Hammarskjold Plaza, 35th Floor
New York New York 10017
United States
Phone: (+1) 212 832 3800

WWD – Rihanna Expands Scent Offerings With Rebelle

November 21, 2011

WHEN RIHANNA LAUNCHED her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious persona, and that became the name of her second women’s scent, Rebelle by Rihanna.
The star’s licensee, Parlux Fragrances Inc., will lauch the fragrance in early December at Macy’s with high hopes that it following in the lucrative footsteps of its successor. Distribution will then be expanded to Europe and Latin America. Both the Reb’l Fleur and Rebelle advertising campaigns were created and produced by Avrett Free Ginsberg.
The first scent, which was launched in late January, is expected to haul in $80 million at retail for the full calendar year. Industry sources expect the new fragrance, which is a packaged in a variation of the original bottle, is expected to generate sales equalling 70 percent of Reb’l Fleur. Fred Purches, chairman and chief executive officer of Parlux, said the company is planning on eventually launching a Rihanna men’s scent.