Parkour isn’t just for stuntmen! AFG& Account Director, Lauren Sabedra, shows the NY Post how the French-born exercise regime has sprung up, DIY style, in Bushwick.

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I was looking at video games and the interactive marketing they do,” says Stacey Horricks, Senior Digital Strategist at AFG&, “and I wanted to go in that direction and be in front of the wave, instead of being crushed by it.” With gaming and mobile marketing more relevant than ever, Horricks is indeed ahead of changing tide, and currently develops and oversees strategy for several brands at our agency.

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I’d like to take this opportunity to thank Frank Ginsberg, the founder and chairman of AFG&, and Quad/Graphics sales manager Tom Albanese and service manager Deborah Friel, who welcomed Adweek staffers into their offices to publish while our HQ at Astor Place was without power. That spirit of generosity during this trying time will not be forgotten, and I hope it quickly finds its way to that woman in the Times photo as she and others like her battle to rise from the ashes in Breezy.

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SOUL BARING: Rihanna will launch her third fragrance, Nude by Rihanna, in Macy’s on Black Friday. The “seductive floral oriental” blend, which will retail for $49 to $59, follows her first rebellion-exploring scents, Reb’l Fleur and Rebelle, and is meant to bring to mind thoughts of “glistening” skin. “When creating my first scent, Reb’l Fleur, I wanted it to be a really strong scent — daring and bold,” said the Grammy winner. “I have gotten more personal with Nude.”

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Forget about the donkeys and elephants. Nestle Purina PetCare and agency AFG& staged their own election this year, inviting consumers to participate in “America’s Pet Debate.” Voting concluded last night and it’s now official: The U.S. is a cat country, with felines winning 55 percent of the vote versus 45 percent for their canine opponents.

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