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Rihanna to Launch Third Fragrance

November 16, 2012


SOUL BARING: Rihanna will launch her third fragrance, Nude by Rihanna, in Macy’s on Black Friday. The “seductive floral oriental” blend, which will retail for $49 to $59, follows her first rebellion-exploring scents, Reb’l Fleur and Rebelle, and is meant to bring to mind thoughts of “glisten…

Cats win as America’s Favorite Pet

November 10, 2012


Forget about the donkeys and elephants. Nestle Purina PetCare and agency AFG& staged their own election this year, inviting consumers to participate in “America’s Pet Debate.” Voting concluded last night and it’s now official: The U.S. is a cat country, with felines winning …

afg& Reaches New Heights In Advertising

November 7, 2012


afg& reaches new markets and media niches without losing sight of the heart of advertising. Source

Caught Up in Voting, Ads Ask Consumers to Cast a Ballot

October 19, 2012


“We thought this would be a nice break from what we see out there,” said Dawn Terrazas, group managing director at AFG&, which is creating a “America’s Pet Debate” campaign for the Purina products sold by Nestlé Purina PetCare that asks consumers to choose online between cats and dogs. Source

AFG& Wins Purina Brands In Europe, Opens first overseas offices

September 20, 2012


AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s longtime domestic relationship with the company into all of its European markets. Source