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WWD – Rihanna Expands Scent Offerings With Rebelle

November 21, 2011


WHEN RIHANNA LAUNCHED her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious persona, and that became the name of her second women’s scent, Rebelle by Rihanna. The star’s l…

An Innovator, Creator, and Inspiration: Rest in Peace, Steve.

October 6, 2011


We’re stunned. From all of us– our sincere thanks. About the image: AFG CCO Joe Petruccio designed it as a memorial to Mr. Jobs. Outside of being CCO, Joe is the official artist-in-residence for the Elvis Presley and Muhammed Ali estates and  his blog has been featured in the N…

ADWEEK DIVES DEEP ON OUR FRISKIES WORK

September 26, 2011


We’re honored and excited to be the topic of a feature AdWeek story on how our Friskies work changed the game. Give it a read here.

LIFE: THERE’S A NEURO FOR THAT

August 12, 2011


Meet the hottest, fastest-growing brand in the beverage category. We call Neuro the Operating System for Life because it’s like a liquid app store. There’s a Neuro for sleep, a Neuro for sex, a Neuro for sport, a Neuro for serenity, a Neuro for the days when the sun don’t shine. Sometimes wh…