Press Releases - Avrett Free Ginsberg & - Adforum.com

Parkour & recreation

2013-04-26 12:51:23

Parkour isn’t just for stuntmen! AFG& Account Director, Lauren Sabedra, shows the NY Post how the French-born exercise regime has sprung up, DIY style, in Bushwick.

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Schools try to match the jobless with 3.4 million jobs

2013-04-26 12:51:07

I was looking at video games and the interactive marketing they do,” says Stacey Horricks, Senior Digital Strategist at AFG&, “and I wanted to go in that direction and be in front of the wave, instead of being crushed by it.” With gaming and mobile marketing more relevant than ever, Horricks is indeed ahead of changing tide, and currently develops and oversees strategy for several brands at our agency.

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Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

2012-11-19 23:03:05

I’d like to take this opportunity to thank Frank Ginsberg, the founder and chairman of AFG&, and Quad/Graphics sales manager Tom Albanese and service manager Deborah Friel, who welcomed Adweek staffers into their offices to publish while our HQ at Astor Place was without power. That spirit of generosity during this trying time will not be forgotten, and I hope it quickly finds its way to that woman in the Times photo as she and others like her battle to rise from the ashes in Breezy.

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Rihanna to Launch Third Fragrance

2012-11-16 17:44:39

SOUL BARING: Rihanna will launch her third fragrance, Nude by Rihanna, in Macy’s on Black Friday. The “seductive floral oriental” blend, which will retail for $49 to $59, follows her first rebellion-exploring scents, Reb’l Fleur and Rebelle, and is meant to bring to mind thoughts of “glistening” skin. “When creating my first scent, Reb’l Fleur, I wanted it to be a really strong scent — daring and bold,” said the Grammy winner. “I have gotten more personal with Nude.”

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Cats win as America’s Favorite Pet

2012-11-10 09:04:21

Forget about the donkeys and elephants. Nestle Purina PetCare and agency AFG& staged their own election this year, inviting consumers to participate in “America’s Pet Debate.” Voting concluded last night and it’s now official: The U.S. is a cat country, with felines winning 55 percent of the vote versus 45 percent for their canine opponents.

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afg& Reaches New Heights In Advertising

2012-11-07 11:55:40

afg& reaches new markets and media niches without losing sight of the heart of advertising.

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Caught Up in Voting, Ads Ask Consumers to Cast a Ballot

2012-10-19 15:56:13

“We thought this would be a nice break from what we see out there,” said Dawn Terrazas, group managing director at AFG&, which is creating a “America’s Pet Debate” campaign for the Purina products sold by Nestlé Purina PetCare that asks consumers to choose online between cats and dogs.

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AFG& Wins Purina Brands In Europe, Opens first overseas offices

2012-09-20 16:09:00

AFG& has been awarded the creative lead on brands from Nestlé Purina PetCare Europe, expanding the Interpublic agency’s longtime domestic relationship with the company into all of its European markets.

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AFG Campaign to reach vacationers for Dramamine launches

2012-06-22 10:09:35

We are thrilled to see the AFG& campaign for Dramamine being covered in today’s New York times.
We’re proud to see our strategy and creative work being covered and to see mentions of our key agency partners.
The power of the “Unlimited Partnership” in action; great work across outdoor, ambient media, with an app that we developed spanning several agencies working together with one goal.

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AFG Ad dominates New York! Billboard of Rihanna is centre of attention in Times Square

2012-06-12 14:09:47

There’s no greater honor than when our advertising gets people talking and amplifies our messages.
Today we’re proud to see international news media (including the worlds second most widely read news site) pick up on the outdoor advertising that AFG& has been crafting.

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Friskies Finally Addresses the Terrible Epidemic of Cat Boredom

2012-05-18 15:49:13

Friskies is taking aim at the national “CATastrosphe” known as Cat Boredom, or CB. “There’s nothing more tragic than a blasé cat,” Chris Parnell explains in the video below. So true. Luckily, Friskies has a plan. It’s so simple—how did no one think of it before? Thanks to AFG& (formerly Avrett Free Ginsberg) for this important addition to the Internet’s somewhat sizable collection of cat videos.
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Prestige Brands

2012-05-17 17:43:57

saw record revenues & earning growth for the fiscal year driven by strong sales of over-the-counter products.

Prestige Brands

2012-05-14 16:20:11

named AFG& as agency of record
for 16 over-the-counter drug and remedy brands.

FRENCH HOSPITALITY

2012-04-16 13:13:29

Julian Niccolini and Alex von Bidder, managing partners of the Four Seasons, were honored with the Legends in Hospitality award at the American Hospital of Paris Foundation benefit dinner.

Frank Ginsberg and Rihanna at Macy’s for the introduction of the new fragrance Reb’l fleur by Rihanna

2012-04-05 17:11:50

Angelo LaCalandra puts his creativity to good use

2012-02-24 13:07:53

There are still lots of young, talented, creative people entering advertising today looking to make their mark. Angelo presently works as an associate creative director for an advertising agency called Avrett Free Ginsberg. Frank Ginsberg is the founding CEO and creative director of AFG and is one of the greats today in advertising. Another creative director at AFG is Joe Petruccio, who is the official artist for the Elvis Estate.
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WWD – Rihanna Expands Scent Offerings With Rebelle

2011-11-21 11:46:08

WHEN RIHANNA LAUNCHED her first fragrance, Reb’l Fleur, she asked her fans in a Web video if they considered themselves to be a rebel or a flower. A resounding 68 percent voted for the rebellious persona, and that became the name of her second women’s scent, Rebelle by Rihanna.
The star’s licensee, Parlux Fragrances Inc., will lauch the fragrance in early December at Macy’s with high hopes that it following in the lucrative footsteps of its successor. Distribution will then be expanded to Europe and Latin America. Both the Reb’l Fleur and Rebelle advertising campaigns were created and produced by Avrett Free Ginsberg.
The first scent, which was launched in late January, is expected to haul in $80 million at retail for the full calendar year. Industry sources expect the new fragrance, which is a packaged in a variation of the original bottle, is expected to generate sales equalling 70 percent of Reb’l Fleur. Fred Purches, chairman and chief executive officer of Parlux, said the company is planning on eventually launching a Rihanna men’s scent.

An Innovator, Creator, and Inspiration: Rest in Peace, Steve.

2011-10-06 12:15:11

We’re stunned. From all of us– our sincere thanks.

About the image: AFG CCO Joe Petruccio designed it as a memorial to Mr. Jobs. Outside of being CCO, Joe is the official artist-in-residence for the Elvis Presley and Muhammed Ali estates and his blog has been featured in the New York Times and Wall Street Journal.

ADWEEK DIVES DEEP ON OUR FRISKIES WORK

2011-09-26 14:02:57

We’re honored and excited to be the topic of a feature AdWeek story on how our Friskies work changed the game. Give it a read here.

LIFE: THERE’S A NEURO FOR THAT

2011-08-12 14:48:42

Meet the hottest, fastest-growing brand in the beverage category. We call Neuro the Operating System for Life because it’s like a liquid app store. There’s a Neuro for sleep, a Neuro for sex, a Neuro for sport, a Neuro for serenity, a Neuro for the days when the sun don’t shine. Sometimes when you market a brand, you have to drink the kool-aid. We get to drink Neuro. Which tastes way, way better.