Agency Profile

• Agency Type

  • Advertising / Full Service / Integrated

• Core Competencies

  • Advertising / Full Service / Integrated
  • Marketing / Creative Services
  • Media Buying / Planning
  • Digital / Web / Interactive Development
  • Marketing Technologies / Analytics
  • Branding / Product Development
  • Events / Sponsoring
  • Strategy and Planning
  • Market Research / Consulting
  • Full Service Digital Agency
  • Social Media Marketing

Agency Philosophy & Competitive Advantages

While other agencies scramble to reverse engineer themselves for the age of collaboration, AFG& was born with collaboration at its core. we started life as a small, street-smart collective called Avrett Free Ginsberg, which became an icon of the original New York creative revolution by realizing that the more voices we could include in this thing, the louder we could shout.

Today, AFG& is an unlimited partnership between our people, our clients, and our media and production partners. While the rest of the industry plays catch-up, we're leaping forward with technologies and partnerships that every day move all of us faster to smarter and better solutions. Collaboration isn't just a promise on a PowerPoint slide here. It's real here. It works here. Welcome to AFG&. 

Network Description

AFG& is the global agency for the 21st century clients who need to serve the world largest and fastest growing economies, but without the bulk and wastage that most ad agency networks are plagued by.We offer a meta agency, custom built teams built from world class talent wherever you need, sometimes with full time AFG& staff, sometimes with talent from our IPG family and sometimes we need to draw on the best specialists in the world who work as independant contractors. 

Trade Organizations

American Association of Advertising Agencies (United States)
American Advertising Federation (United States)

Employees

Clients

Advertiser	Brand	Business Sector	Type of Work	Since
Health Care Products	Nasal Ease	Health & Pharmaceutical Products	Television & Cinema Interactive Social Media Print	2008
Health Care Products	Zostrix	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2007
Kobrands	Alize	Beverages	Television & Cinema Interactive Print	2009
Kobrands	Appleton Rum	Beverages	Television & Cinema Interactive Print	2008
Lornamead USA	Finesse,AquaNet, Yardley,LypSyl	Cosmetics, Beauty Products & Perfumes	Television & Cinema Interactive Print	2007
Manhattan Beach Education Foundation	Manhattan Beach Education Foundation	Institutional/Public Interest/Non-Profit Org.	Television & Cinema Interactive Print	2011
McKesson	Healthmare	Retail, Distribution & Restaurants	Television & Cinema Interactive Print Direct Marketing print Packaging, Branding & Design Promotion & Event Radio	2009
Parlux Fragrances	Mark Ecko, Paris Hilton, Jessica Simpson, Natori, Rihanna, Queen Latifah	Cosmetics, Beauty Products & Perfumes	Television & Cinema Interactive Print	2009
Prestige Brands International	Beano	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Chloraseptic	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Clear Eyes	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Dramamine	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Ecotrin	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Efferdent	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Goody's	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Little Remedies	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Prestige Brands International	Pedia Care	Health & Pharmaceutical Products	Television & Cinema Interactive Print	2012
Superderivatives	Superderivatives	Banking, Finance, Law & Insurance	Television & Cinema Interactive Print Direct Marketing print Outdoor / Out of Home	2012
Bacardi-Martini	Dewar's	Alcoholic	Television & Cinema Radio Print Outdoor / Out of Home Interactive Research & Others Direct Marketing print Packaging, Branding & Design Promotion & Event Public Relations Media Buying & Planning	1999
Casual Male Retail Group	Casual Male	Clothing	Television & Cinema Print Research & Others Packaging, Branding & Design	2003
Del Pharmaceuticals	Orajel, Gentle Naturals, Dermarest, Diabet Aid, Pronto	Health & Pharmaceutical Products	Television & Cinema Radio Print Research & Others Direct Marketing print	2003
Enterprise Rent-a-Car	Enterprise Rent-a-Car	Car & Utility Rentals	Television & Cinema Print Direct Marketing print	1988
Fortunoff	Fortunoff	Department Stores, Supermarkets	Print Direct Marketing print	2003
Goya Foods	Goya	Food	Television & Cinema Radio Print Research & Others Promotion & Event Media Buying & Planning	1989
Lebannon-Seaboard	Preen, GreenView	Agriculture, Livestock, Fishing, Forest	Television & Cinema Print Research & Others Direct Marketing print	2004
Lorillard	Newport	Smoking Tobacco	Print Outdoor / Out of Home Research & Others Direct Marketing print Packaging, Branding & Design	1998
Nestlé-Purina PetCare Company	Cat Chow, Friskies, Kitten Chow	Pet Food, Pet Care Products & Services	Television & Cinema Print Research & Others	1975
NY Waterway	NY Waterway	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises		2004
The Glazier Group of Restaurants	Strip House, Michael Jordan's The Steak House N.Y.C., Bridgewaters, and Monkey Bar	Restaurants & Fast Food	Print	2002
Tumi Inc.	Tumi	Accessories, Bags, Leathers		2004
Van Cleef & Arpels	Van Cleef & Arpels	Jewelry	Print Direct Marketing print	2000
Webster Financial Corp.	Webster Bank	Banking & Financial Services, Investments, Stock Brokers	Television & Cinema Radio Print Research & Others Packaging, Branding & Design	2004
Wendy Antique Show Management	Wendy Antique Show Management	Trade Shows, Events & Festivals		2004