BBDO New York New York, United States Full Service

BBDO New York Creative Work

Title "What Would Happen"
Agency BBDO New York
Campaign Imagination at Work
Advertiser General Electric Company
Brand GE
Date of First Broadcast/Publication 7/2014
Business Sector Industry
Tagline Imagination is Taking Energy to New Places
Media Type Web Film
Length30 seconds
Market United States
Production Company Morton Jankel Zander (MJZ)
Editorial Company Whitehouse Post
Director Mr. Dante Ariola
Producer Ms. Melanie Klein
Producer Ms. Joanna Manning
Executive Producer Ms. Lauren Hertzberg
Executive Producer Miss Joni Williamson
Account Director Ms. Lindsey Conklin
Editor Mr. James Dierx
Executive Creative Director/ Copywriter Mr. Michael Aimette
Creative Director/ Art Director Mr. Eric Goldstein
SVP/ Senior Director Mr. Peter McCallum
SVP/ Group Executive Producer Mr. Anthony Nelson
Senior Executive Producer Mr. Scott Howard
Producer Ms. Natalie Hill

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