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Pedigree - “Pedigree - Donation Glasses”
Mars, Inc.| Title | Pedigree - Donation Glasses |
| Agency | BBDO Worldwide, Inc. |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Product Category | Pet Food, Pet Care Products & Services |
| Campaign Name | Donation Glasses |
| Country of Production | New Zealand |
| Media Type | Case Study |
| Awards | CLIO Awards, 2013 (Bronze) for Television/Cinema Spikes Asia Advertising Festival, 2012 (Gold Spikes) for Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film |