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BBDO Worldwide, Inc., New York

  • 1285 Avenue of the Americas
  • New York, New York 10019-6028
  • United States
  • Phone: (+1) 212 459 5000

Philosophy & Competitive Advantages

At BBDO our mission is to create and deliver the world’s most compelling commercial content. We’re big, but nimble; traditional, yet innovative. Always creative. And always driven by this greater sense of purpose.

How do we accomplish this? We are driven by our obsessive focus on The Work, The Work, The Work. The Work is what we do everyday to reinforce or change behavior – and lead to financial reward for our clients. The only work that matters to us is work that changes behavior.

 

@bbdoworldwide 

Network Description

The BBDO world is big, but more importantly, it’s strong. With 289 offices in 81 countries we have a world class agency in every market that’s meaningful. And yet, we act like a global boutique. 

Personnel

Simon Bond
Chief Marketing Officer, BBDO Worldwide
Phone: (+1) 212-459-5878
simon.bond@bbdo.com
Andrew Robertson
President, Chief Executive Officer, BBDO Worldwide
Phone: (+1) 212-459-6299
andrew.robertson@bbdo.com

Campaigns

  • Advertiser: Gol Linhas Aereas
  • Brand: GOL Airlines
  • Name: Toy Plane
  • Advertiser: Daimler AG
  • Brand: Smart
  • Name: open your mind
  • Advertiser: Mars, Inc.
  • Brand: M&M's
  • Name: Better With M&M's
  • Advertiser: PepsiCo Inc.
  • Brand: Mountain Dew
  • Name: Skate Pinball
  • Advertiser: Pima Air And Space Museum
  • Brand: Pima Air & Space Museum
  • Name: Great Paper Airplane Project
  • Advertiser: Visa International
  • Brand: Visa
  • Name: Dream to Advance
  • Advertiser: AT&T Inc.
  • Brand: at&t
  • Name: Hello
  • Advertiser: Foot Locker
  • Brand: Foot Locker
  • Name: Kyrie in the Air
  • Advertiser: Asian Football Cup 2011
  • Brand: Asian Football Cup 2011
  • Name: Warriors
  • Advertiser: DB Breweries Ltd.
  • Brand: Monteith's Crushed Cider
  • Name: Sorry About the Twigs, Folks
  • Advertiser: Bradesco Seguros
  • Brand: Bradesco Seguros
  • Name: Fake Ad
  • Advertiser: ALMAP BBDO
  • Brand: Getty Images
  • Name: From Love to Bingo
  • Advertiser: AkzoNobel
  • Brand: Dulux
  • Name: Paint Bank
  • Advertiser: AFC Asian Cup Qatar 2011
  • Brand: AFC Asian Cup Qatar 2011
  • Name: It's a Boy
  • Advertiser: Nedbank
  • Brand: Nedbank
  • Name: Recycled Plastic Billboard
  • Advertiser: Nike
  • Brand: Nike
  • Name: Nike Air Live Show
  • Advertiser: CSC Brands, L.P.
  • Brand: Campbell's
  • Name: Campbell's iAd
  • Advertiser: Daimler AG
  • Brand: Smart
  • Name: Hotdog
  • Advertiser: General Motors Corp.
  • Brand: Chevrolet
  • Name: Chevrolet Taxi University
  • Advertiser: Procter & Gamble
  • Brand: Braun
  • Name: Mourinho
  • Advertiser: Procter & Gamble
  • Brand: Braun Series 5
  • Name: Bleibtreu
  • Advertiser: FedEX
  • Brand: FedEx
  • Name: Zombie
  • Advertiser: AT&T Inc.
  • Brand: at&t
  • Name: Rethink Possible
  • Advertiser: Export Gold
  • Brand: Export Gold
  • Name: Beer the Untold Story
  • Advertiser: Diageo
  • Brand: Guinness
  • Name: Alive Inside - Guinness

Awards

award Distinction Category Brand Year
Cannes Lions International Festival of Creativity Yellow Pencil Direct Response/TV & Cinema Advertising Pedigree 2013
CLIO Awards Bronze Television/Cinema Pedigree 2013
Golden Award of Montreux Gold Medal Television / Cinema at&t 2013
Kinsale Shark Advertising Festival Silver Computing, Gaming & Telecommunications at&t 2013
Cannes Lions International Festival of Creativity Bronze Lion Best use or integration of experiential events Mountain Dew 2012
CLIO Awards Bronze Content & Contact Skittles 2012
CLIO Awards Gold Innovative Media Skittles 2012
Golden Award of Montreux Gold Best Use of Digital Skittles 2012
Golden Award of Montreux Gold Online Campaign Skittles 2012
Spikes Asia Advertising Festival Gold Spikes Best Use of Brand Sponsorship Integration (where there is no product overtly displayed in the film Pedigree 2012
The New York Festivals International Advertising Awards in All Media Bronze World Medal Financial / Investment Services NAB 2012
The New York Festivals International Advertising Awards in All Media Bronze World Medal Confections / Snacks Skittles 2012
The New York Festivals International Advertising Awards in All Media Bronze World Medal Online Skittles 2012
The New York Festivals International Advertising Awards in All Media Gold World Medal Financial / Investment Services NAB 2012
Cannes Lions International Festival of Creativity Bronze Lion Financial products & services Westpac 2011
CLIO Awards Bronze Social Media Autism Speaks 2011
CLIO Awards Silver Innovative Media Billboard 2011
CLIO Awards Bronze Integrated Campaign Billboard 2011
Kinsale Shark Advertising Festival Silver Campaign of 2 or more Snickers 2011
Kinsale Shark Advertising Festival Gold Food Snickers 2011
London International Awards - LIA Bronze Winner Confections/Snacks Campaign Skittles 2011
London International Awards - LIA Bronze Winner Confections/Snacks Campaign Skittles 2011
London International Awards - LIA Bronze Winner Confections/Snacks Campaign Skittles 2011
London International Awards - LIA Bronze Winner Confections/Snacks Campaign Skittles 2011
London International Awards - LIA Bronze Winner Confections/Snacks Campaign Skittles 2011
London International Awards - LIA Bronze Winner Direction Export Gold 2011
Cannes Lions International Festival of Creativity Network of the Year 2010
CLIO Awards Network of the Year 2010
The Big Won Network of the Year 2010
The Gunn Report Network of the Year 2010
Webbys Network of the Year 2010
Cannes Lions International Festival of Creativity Network of the Year 2009
CLIO Awards Network of the Year 2009
The Big Won Network of the Year 2009
The Gunn Report Network of the Year 2009
ACT Responsible Tributes Autism Awareness 2009
ACT Responsible Tributes Autism Awareness 2009
ACT Responsible Tributes Autism Awareness 2009
ACT Responsible Tributes Autism Awareness 2009
Cannes Lions International Festival of Creativity Network of the Year 2008
The Big Won Network of the Year 2008
The Gunn Report Network of the Year 2008
Cannes Lions International Festival of Creativity Network of the Year 2007
The Big Won Network of the Year 2007
The Gunn Report Network of the Year 2007

Clients

Advertiser Brand Business Sector Type of Work since
Bayer HealthCare LLC Bayer OTC Medicines (Pain Relievers, Cold & Flu, ...)
1994
CSC Brands, L.P. Campbell's Soups Soups, Stuffing, Cooked Sauces
1954
Daimler AG Mercedes-Benz Automotive
1980
Diageo Guinness Draught, Red Stripe, Harp Lager, Smithwicks Alcoholic
2001
Emirates Emirates Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
2010
FedEX FedEx Postal, Courier & Shipping Services
1989
Fonterra Fonterra Brands, Corporate, Ingredients Dairy Products & Eggs
2006
General Electric Company appliances, corporate marketing, lighting, plastics Industrial Equipment & Machinery
1920
GlaxoSmithKline Avandia, Malarone, Twinrix Health & Pharmaceutical Products
2004
Henkel AG & Co. Henkel Cosmetics and Hair Care Cosmetics, Beauty Products & Perfumes
1971
Hewlett-Packard HP Consumer Electronics & Audio-Visual
2006
Hyatt Corporation Hyatt Hotels Hotels, Resorts
2007
Johnson & Johnson Corporation Johnson & Johnson Hygiene & Personal Care Products
2001
Mars, Inc. M&Ms, Snickers, Kudos, Milky Way, Mars Bars, Dove, Twix, Pedigree, Whiskas Chocolate, Bars, Candies, Chewing-Gum
1995
Monster Worldwide Monster.com Online Recruitment Services
2007
PepsiCo Inc. PepsiCo Beverages
1960
Procter & Gamble Gillette, Venus Shaving
1966
Research In Motion Limited Blackberry Telecommunications Services
2011