DDB Worldwide Inc., New York 
- 437 Madison Avenue
- New York, New York 10022-7001
- United States
- Phone: 212 415-2000
- Fax: 212 415-3414
- Country Phone Code: 1
- Website: www.ddb.com
- Email: [email protected]
WATERisLIFE - “#Firstworldproblems”
WATERisLIFE| Title | #Firstworldproblems |
| Agency | DDB Worldwide Inc. |
| Advertiser | WATERisLIFE |
| Brand | WATERisLIFE |
| Product Category | Charities, Foundations, Volunteers |
| Campaign Name | #Firstworldproblems |
| Country of Production | United States |
| Language | English |
| Date of First Broadcast/Publication | 2012 |
| Media Type | Social Media |
| Length | 140 Seconds |
| Agency | DDB New York |
Story
DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag.
Concept
To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries.
Result
In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization