WATERisLIFE - “#Firstworldproblems”
|Agency||DDB Worldwide Inc.|
|Product Category||Charities, Foundations, Volunteers|
|Country of Production||United States|
|Date of First Broadcast/Publication||2012|
|Media Type||Social Media|
DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag.
To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries.
In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization