|Agency||DDB Worldwide Inc.|
|Agency||DDB New York|
|Date of First Broadcast/Publication||2012|
|Business Sector||Charities, Foundations, Volunteers|
DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag.
To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries.
In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization
|Media Type||Social Media|