DDB Worldwide Inc. Creative Work

Title "#Firstworldproblems"
Agency DDB Worldwide Inc.
Agency DDB New York
Campaign #Firstworldproblems
Advertiser WATERisLIFE
Brand WATERisLIFE
Date of First Broadcast/Publication 2012
Business Sector Charities, Foundations, Volunteers
LanguageEnglish
Story

DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag.

Philosophy

To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries.

Result

In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization

Media Type Social Media
Length140 seconds

Recent Work