DDB Worldwide Inc., New York Follow Update

  • 437 Madison Avenue
  • New York, New York 10022-7001
  • United States
  • Phone: (+1) 212 415-2000
  • Fax: (+1) 212 415-3414

WATERisLIFE - "#Firstworldproblems" - DDB Worldwide Inc.

  • #Firstworldproblems
  • WATERisLIFE
  • WATERisLIFE
  • DDB Worldwide Inc.
  • United States
  • #Firstworldproblems
Product CategoryCharities, Foundations, Volunteers
LanguageEnglish
Date of First Broadcast/Publication2012
Media TypeSocial Media
Length140 Seconds
Awards Cannes Lions International Festival of Creativity, 2013 (Bronze Lion) for Short Format Internet Film

Story

DDB New York launched an attempt to eliminate rathe than promote the #Firstworldproblems hashtag.

Concept

To eliminate a hashtag in which voices of somewhat calous concerns of those living in wealthy industrialized countries.

Result

In the first few days, the film on YouTube received over one million views, coupled with a significant increase in donations to the organization