| Title | Piano for Peace |
| Agency | DDB Worldwide |
| Campaign | Piano for Peace |
| Advertiser | Steinway & Sons |
| Brand | Steinway & Sons |
| Date of First Broadcast/Publication | 2012 |
| Business Sector | Musical Instruments |
| Story | To commemorate the 'Bed-in' by jon Lennon and Yoko Ono in 1969, Steinway and Sons and Hilton joined forces for an interactive event via DDB Tribal Dusseldorf. A microsite let people compose their own peace song from March 23-25, using their computer keyboard which connected to a custom-built robotic arm, upload it alonside a photo of themselves. On March 26, the songs were played on a special edition Steinway Imagine Series peion in the same suite that Lennon and Ono stayed in. |
| Media Type | Digital |
| Length | |
| Agency | DDB Tribal |