DDB Worldwide Inc. New York, United States Multicultural Marketing

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DDB Worldwide Inc. Creative Work

Title "Piano for Peace"
Agency DDB Worldwide Inc.
Campaign Piano for Peace
Advertiser Steinway & Sons
Brand Steinway & Sons
Date of First Broadcast/Publication 2012
Business Sector Musical Instruments
Story

To commemorate the 'Bed-in' by jon Lennon and Yoko Ono in 1969, Steinway and Sons and Hilton joined forces for an interactive event via DDB Tribal Dusseldorf.  A microsite let people compose their own peace song from March 23-25, using their computer keyboard which connected to a custom-built robotic arm, upload it alonside a photo of themselves.  On March 26, the songs were played on a special edition Steinway Imagine Series peion in the same suite that Lennon and Ono stayed in.

Media Type Interactive
Length121 seconds
Agency DDB Tribal

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