|Title||"Piano for Peace"|
|Agency||DDB Worldwide Inc.|
|Campaign||Piano for Peace|
|Advertiser||Steinway & Sons|
|Brand||Steinway & Sons|
|Date of First Broadcast/Publication||2012|
|Business Sector||Musical Instruments|
To commemorate the 'Bed-in' by jon Lennon and Yoko Ono in 1969, Steinway and Sons and Hilton joined forces for an interactive event via DDB Tribal Dusseldorf. A microsite let people compose their own peace song from March 23-25, using their computer keyboard which connected to a custom-built robotic arm, upload it alonside a photo of themselves. On March 26, the songs were played on a special edition Steinway Imagine Series peion in the same suite that Lennon and Ono stayed in.