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Steinway & Sons - "Piano for Peace" - DDB Worldwide Inc.

  • Piano for Peace
  • Steinway & Sons
  • Steinway & Sons
  • DDB Worldwide Inc.
  • Germany
  • Piano for Peace
Product CategoryMusical Instruments
Date of First Broadcast/Publication2012
Media TypeInteractive
Length121 Seconds
Awards CLIO Awards, 2013 (Gold) for Digital/Mobile


To commemorate the 'Bed-in' by jon Lennon and Yoko Ono in 1969, Steinway and Sons and Hilton joined forces for an interactive event via DDB Tribal Dusseldorf.  A microsite let people compose their own peace song from March 23-25, using their computer keyboard which connected to a custom-built robotic arm, upload it alonside a photo of themselves.  On March 26, the songs were played on a special edition Steinway Imagine Series peion in the same suite that Lennon and Ono stayed in.