DDB Worldwide Inc. New York, United States Multicultural Marketing

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DDB Worldwide Inc. Creative Work

Title "Winter Adjusted Bear"
Agency DDB Worldwide Inc.
Campaign Winter Adjusted Bear
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2012
Business Sector Automotive
Problem

Lack luster Winter car sales.

Story

DDB Stokholm finagled and actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up.  The bears hideaway was streamed online, and a competition offered prized to those who most closely guessed the time when the bear would wake up.

Result

The campaign site received over 221,000 unique visitors and over 458,000 page views, and over 3,300 4Motion cars were sold during the course of the campaign.  The offer closed at the end of April, when the bear finally left hibernation.

Media Type Outdoor / Out of Home
Length89 seconds
Agency DDB Stockholm

Recent Work