DDB Worldwide Inc., New York Follow Update

  • 437 Madison Avenue
  • New York, New York 10022-7001
  • United States
  • Phone: 212 415-2000
  • Fax: 212 415-3414

Volkswagen - "Winter Adjusted Bear" - DDB Worldwide Inc.

  • Winter Adjusted Bear
  • Volkswagen
  • Volkswagen
  • DDB Worldwide Inc.
  • Sweden
  • Winter Adjusted Bear
Product CategoryAutomotive
Date of First Broadcast/Publication2012
Media TypeOutdoor / Out of Home
Length89 Seconds

Story

DDB Stokholm finagled and actual bear, trained a webcam on him, and offered a special deal on a Tiguan 4Motion until the bear woke up. The bears hideaway was streamed online, and a competition offered prized to those who most closely guessed the time when the bear would wake up.

Problem

Lack luster Winter car sales.

Result

The campaign site received over 221,000 unique visitors and over 458,000 page views, and over 3,300 4Motion cars were sold during the course of the campaign. The offer closed at the end of April, when the bear finally left hibernation.