Title | Cage |
Agency | adam&eveDDB |
Campaign | Value 2014 |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2014 / 2 |
Business Sector | Automotive |
Tagline | Get what you pay for. Well Worth It |
Story | We follow a character who has opted for the cheaper version of an item, rather than the high-quality alternative. Each advert ends on a Volkswagen, as we are reminded ‘You get what you pay for’, before closing with the new campaign line ‘Well Worth It’. |
Media Type | Television & Cinema |
Length | |
Managing Partner | Jonathan Hill |